Download PTU B.Sc-FD (Fashion Design) 2020 March 4th Sem 72331 Survey Of Apparel Merchandising Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B-Sc FD (Bachelor of Fashion Design) 2020 March 4th Sem 72331 Survey Of Apparel Merchandising Previous Question Paper

1 | M-72331 (S22)-948

Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?4)
SURVEY OF APPAREL MERCHANDISING
Subject Code : B.Sc. FD-406
M.Code : 72331
Time : 3 Hrs. Max. Marks : 60

INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Attempt all questions in brief :
a) Discuss the Product Mix
b) Define Merchandising
c) Define Public Relations
d) Ways of promoting retail fashion
e) Role of a merchandiser
f) Positioning
g) Targeting
h) Define marketing
i) Importance of marketing
j) Marketing environment
k) Define Apparel Merchandising
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1 | M-72331 (S22)-948

Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?4)
SURVEY OF APPAREL MERCHANDISING
Subject Code : B.Sc. FD-406
M.Code : 72331
Time : 3 Hrs. Max. Marks : 60

INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Attempt all questions in brief :
a) Discuss the Product Mix
b) Define Merchandising
c) Define Public Relations
d) Ways of promoting retail fashion
e) Role of a merchandiser
f) Positioning
g) Targeting
h) Define marketing
i) Importance of marketing
j) Marketing environment
k) Define Apparel Merchandising
2 | M-72331 (S22)-948

l) Define Fashion Marketing.
m) Define Buying behaviour.
n) Why is promotion done?
o) State the importance of Sales Promotion.

SECTION-B
UNIT-I
2. Discuss the concept of marketing in detail-its nature and functions.
3. Explain the significance consumer behaviour.
UNIT-II
4. Discuss the various marketing channels.
5. Explain the product life cycle in detail. How is a new product developed? Explain in
detail.
UNIT-III
6. Discuss the 6 months merchandising plan-buying calendar.
7. Discuss the types of retail operations.



NOTE : Disclosure of identity by writing mobile number or making passing request on any
page of Answer sheet will lead to UMC against the Student.


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