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Download PTU B.Sc-FD (Fashion Design) 2020 March 5th Sem 72545 Marketing And Business Strategy Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B-Sc FD (Bachelor of Fashion Design) 2020 March 5th Sem 72545 Marketing And Business Strategy Previous Question Paper

This post was last modified on 01 April 2020

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PTU B-Sc FD 2020 March Previous Question Papers (Fashion Design)


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Roll No. LTI [ ] Total No. of Pages : 02
Total No. of Questions : 07

B.Sc.(FD) (2013 to 2017) (Sem.-5)
MARKETING & BUSINESS STRATEGY
Subject Code : BScFD-504

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M.Code : 72545
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

  1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
  2. SECTION-B consists of THREE Sub-sections : Units-I, II, Ill.

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  3. Each Sub-section contains TWO questions each, carrying TEN marks each.
  4. Student has to attempt ONE question from each Unit.

SECTION-A

  1. Explain briefly :
    1. Current trends in Apparel Industry.
    2. Small scale sector- structure.

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    3. Meaning of Advertising.
    4. Meaning of Brand.
    5. Top retailing trends.
    6. One case study of a major brand entity in apparel sector.
    7. Human Resource Organisation.

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    8. “One example of successful innovation”. Explain.
    9. Significance of distribution channels.
    10. Meaning of Promotion.
    11. Apparel Industry
    12. SWOT

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    13. Brand Expansion
    14. Categories of stores
    15. Brand Building

SECTION-B

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UNIT-I

  1. Explain the structure of an organisation.
  2. Discuss market research in detail.

UNIT-II

  1. Explain the nuances of building a brand.

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  2. Discuss the process of selection of right distribution channel and management of channel.

UNIT-III

  1. Discuss the organisational structure of an export house.
  2. Discuss the major manufacturing issues and issues in mass scale.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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This download link is referred from the post: PTU B-Sc FD 2020 March Previous Question Papers (Fashion Design)

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This post was last modified on 01 April 2020