Download PTU B.Sc-FD (Fashion Design) 2020 March 5th Sem 72545 Marketing And Business Strategy Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B-Sc FD (Bachelor of Fashion Design) 2020 March 5th Sem 72545 Marketing And Business Strategy Previous Question Paper

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Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?5)
MARKETING & BUSINESS STRATEGY
Subject Code : BScFD-504
M.Code : 72545
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II, III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt ONE question from each Unit.

SECTION-A
1. Explain briefly :
a) Current trends in Apparel Industry.
b) Small scale sector- structure.
c) Meaning of Advertising.
d) Meaning of Brand.
e) Top retailing trends.
f) One case study of a major brand entity in apparel sector.
g) Human Resource Organisation.
h) ?One example of successful innovation?. Explain.
i) Significance of distribution channels.
j) Meaning of Promotion.
k) Apparel Industry
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1 | M - 7 2 5 4 5 ( S 2 2 ) - 3 5 5
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?5)
MARKETING & BUSINESS STRATEGY
Subject Code : BScFD-504
M.Code : 72545
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II, III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt ONE question from each Unit.

SECTION-A
1. Explain briefly :
a) Current trends in Apparel Industry.
b) Small scale sector- structure.
c) Meaning of Advertising.
d) Meaning of Brand.
e) Top retailing trends.
f) One case study of a major brand entity in apparel sector.
g) Human Resource Organisation.
h) ?One example of successful innovation?. Explain.
i) Significance of distribution channels.
j) Meaning of Promotion.
k) Apparel Industry
2 | M - 7 2 5 4 5 ( S 2 2 ) - 3 5 5
l) SWOT
m) Brand Expansion
n) Categories of stores
o) Bran Building

SECTION-B
UNIT-I
2. Explain the structure of an organisation.
3. Discuss market research in detail.
UNIT-II
4. Explain the nuances of building a brand.
5. Discuss the process of selection of right distribution channel and management of channel.
UNIT-III
6. Discuss the organisational structure of an export house.
7. Discuss the major manufacturing issues and issues in mass scale.



NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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