Download PTU BBA 2020 March 3rd Sem 76817 Marketing Management Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BBA (Bachelor of Business Administration) 2020 March 3rd Sem 76817 Marketing Management Previous Question Paper

1 | M-76817 (S12)-789

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (RD) (2018 Batch) (Sem.?3)
MARKETING MANAGEMENT
Subject Code : BBAR-302-18
M.Code : 76817
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTIONS-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
l. Write briefly :
a) Nature of marketing
b) CRM
c) Pricing Methods
d) Viral marketing
e) Targeting
f) 4P?s of marketing
g) Segmentation
h) Viral marketing
i) e-choupal
j) sales promotion
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1 | M-76817 (S12)-789

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (RD) (2018 Batch) (Sem.?3)
MARKETING MANAGEMENT
Subject Code : BBAR-302-18
M.Code : 76817
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTIONS-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
l. Write briefly :
a) Nature of marketing
b) CRM
c) Pricing Methods
d) Viral marketing
e) Targeting
f) 4P?s of marketing
g) Segmentation
h) Viral marketing
i) e-choupal
j) sales promotion
2 | M-76817 (S12)-789

SECTION-B
UNIT-I
2. Discuss segmentation in rural markets. Bring out the scope and opportunities for rural
marketing in India.
3. Give the historical perspective of marketing and discuss difference between marketing
and selling.
UNIT-II
4. Discuss different ingredients of marketing mix.
5. Compare and contrast service marketing with product marketing elaborating 7Ps of
marketing.
UNIT-III
6. What is the role played by pricing in marketing? Discuss pricing techniques.
7. What is the role of branding in positioning?
UNIT-IV
8. Write a detailed note on physical distribution channels.
9. Discuss the role played by promotion in marketing. How should a manager plan his rural
market communication plan?




NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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