Roll No. _________________________ Total No. of Pages : 02
Total No. of Questions : 09
BBA (RD) (2018 Batch) (Sem.-3)
--- Content provided by FirstRanker.com ---
MARKETING MANAGEMENT
Subject Code : BBAR-302-18
M.Code : 76817
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
--- Content provided by FirstRanker.com ---
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTIONS-B consists of FOUR Sub-sections : Units-I, II, III & IV.
- Each Sub-section contains TWO questions each, carrying TEN marks each.
- Student has to attempt any ONE question from each Sub-section.
SECTION-A
--- Content provided by FirstRanker.com ---
- Write briefly :
- Nature of marketing
- CRM
- Pricing Methods
- Viral marketing
- Targeting
- 4P's of marketing
- Segmentation
- Viral marketing
- e-choupal
- sales promotion
--- Content provided by FirstRanker.com ---
--- Content provided by FirstRanker.com ---
SECTION-B
UNIT-I
- Discuss segmentation in rural markets. Bring out the scope and opportunities for rural marketing in India.
- Give the historical perspective of marketing and discuss difference between marketing and selling.
--- Content provided by FirstRanker.com ---
UNIT-II
- Discuss different ingredients of marketing mix.
- Compare and contrast service marketing with product marketing elaborating 7Ps of marketing.
UNIT-III
- What is the role played by pricing in marketing? Discuss pricing techniques.
- What is the role of branding in positioning?
--- Content provided by FirstRanker.com ---
UNIT-IV
- Write a detailed note on physical distribution channels.
- Discuss the role played by promotion in marketing. How should a manager plan his rural market communication plan?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
--- Content provided by FirstRanker.com ---
This download link is referred from the post: PTU BBA 2020 March Previous Question Papers
--- Content provided by FirstRanker.com ---