Download PTU BBA 2020 March 3rd Sem 76823 Marketing Management Question Paper

Roll No. _________________________ Total No. of Pages : 02

Total No. of Questions : 09

BBA (SIM) (2018 Batch) (Sem.-3)

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MARKETING MANAGEMENT

Subject Code: BBASM-302-18

M.Code: 76823

Time: 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

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1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B consists of FOUR Sub-sections: Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

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1. Write briefly :

   1. Meta Marketing
   2. Services
   3. Place Mix
   4. Product Positioning

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   5. Promotion mix
   6. Product standardization
   7. Product line
   8. Physical Environment in Services
   9. Integrated Marketing Communication

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   10. Warehousing

SECTION-B

UNIT-I

2. What is Selling, Merchandising and Marketing? Explain and pinpoint the differences between these.

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3. What is Marketing Environment? How do you define Indian Marketing Environment? What are its Components? Discuss.

UNIT-II

4. Explain the term Market Segmentation. Is it same as product differentiation? Discuss.
5. "Marketing mix that is evolving is not stagnant but dynamic". Comment.

UNIT-III

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6. What is Product Innovation? How will you manage innovation successfully?
7. Explain the costs based methods of measuring Brand Equity.

UNIT-IV

8. Discuss in detail the factors governing the choice of Distribution Channel.
9. Write about the concept of Personal Selling. Enumerate relative merits and limitations of personal selling.

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NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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