Download PTU BBA 2020 March 6th Sem 72345 Corporate Strategies Question Paper

Roll No. Total No. of Pages : 02

Total No. of Questions: 09

BBA (2014 to 2017)/BRDM/B.SIM (2014 & Onwards) (Sem.-6)

--- Content provided by‍ FirstRanker.com ---

CORPORATE STRATEGIES

Subject Code: BBA-601

M.Code: 72345

Time: 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

--- Content provided by‌ FirstRanker.com ---

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B consists of FOUR Sub-sections: Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

--- Content provided by​ FirstRanker.com ---

1. Write briefly :

   1. Scope of strategic management
   2. Mission and Vision
   3. Strategic decision-making
   4. PEST

   --- Content provided by​ FirstRanker.com ---

   5. Organizational appraisal
   6. Expansion and Retrenchment
   7. Porter's approach
   8. BCG Matrix
   9. Aspects of strategy implementation

   --- Content provided by‌ FirstRanker.com ---

   10. Strategic control

SECTION-B

UNIT-I

2. What is the nature of strategic management? Discuss the steps involved in the process of strategic management.

--- Content provided by‌ FirstRanker.com ---

3. Define Strategic Intent. Explain business model goals and objectives in detail.

UNIT-II

4. What is environment appraisal and scanning? Discuss various techniques for environmental scanning with examples.
5. Explain the methods and techniques used for organizational appraisal.

UNIT-III

--- Content provided by‍ FirstRanker.com ---

6. What is the concept of business level strategy? Discuss the Porter's Generic business strategy.
7. Discuss the steps involved in the process of strategic choice. Explain the GE Nine cell matrix in detail.

UNIT-IV

8. Discuss the concept of strategic implementation. Explain the interrelationship between formulation and implementation.
9. Write a detailed note on the techniques of strategic evolution and control.

--- Content provided by​ FirstRanker.com ---

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

For more visit: FirstRanker.com