Download PTU BBA 2020 March 6th Sem 72347 E Commerce Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BBA (Bachelor of Business Administration) 2020 March 6th Sem 72347 E Commerce Previous Question Paper

1 | M- 72347 (S12)-2058

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (2014 to 2017)/B.SIM (2014 & Onwards) (Sem.?6)
E-COMMERCE
Subject Code : BBA-603
M.Code : 72347
Time : 3 Hrs. Max. Marks : 60

INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Answer briefly :
a. Digital banking
b. Electronic Check
c. Digital Economy
d. Internet service provider
e. E-payment system
f. Firewalls
g. Manufacturing Information System
h. EDI
i. Marketing strategy
j. SSL
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1 | M- 72347 (S12)-2058

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (2014 to 2017)/B.SIM (2014 & Onwards) (Sem.?6)
E-COMMERCE
Subject Code : BBA-603
M.Code : 72347
Time : 3 Hrs. Max. Marks : 60

INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Answer briefly :
a. Digital banking
b. Electronic Check
c. Digital Economy
d. Internet service provider
e. E-payment system
f. Firewalls
g. Manufacturing Information System
h. EDI
i. Marketing strategy
j. SSL
2 | M- 72347 (S12)-2058

SECTION-B
UNIT-I
2. Highlight the opportunities of E-commerce in India. Highlight the Economics and Social
impact of E-business.
3. How would you define E-business? What are the environmental factors affecting the E-
commerce?
UNIT-II
4. Describe the industry framework and types of E-business. Explain internet vs. Online
services in detail.
5. What are the Home banking implementation approaches? Explain them in detail. Discuss
the management issues in online banking.
UNIT-III
6. What are the roles of online sales forces for CRM? Discuss the challenges for CRM in
E-commerce.
7. What is supply chain management? Discuss the importance and objectives of supply
chain management.
UNIT- IV
8. Critical comment on the statement ?the customers are not safe in E-commerce?.
9. Highlight the reasons why customers avoid buying online. What are the security issues in
e-business?



NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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