Download PTU BBA 2020 March 6th Sem Corprate Strategy Question Paper

Roll No. _______________ Total No. of Pages : 04

Total No. of Questions : 14

BBA (Sem.-6)

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CORPRATE STRATEGY

Subject Code: BBA-601

Paper ID: B0128

Time: 3 Hrs. Max. Marks : 75

INSTRUCTIONS TO CANDIDATES :

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1. SECTION-A will be compulsory and have 20 questions of 1 mark each.
2. SECTION-B will have 8 short answer type questions of 5 marks each, out of which candidate will have to attempt any 5.
3. SECTION-C will have 5 long answer type questions of 10 marks each, out of which candidate will have to attempt any 3.

SECTION-A

1. Multiple Choice Questions :
   1. Strategic planning is ...................... planning done by a company's senior managers.
      1. Emergency

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      2. Long-range
      3. Occasional
      4. Tax
   2. In a SWOT analysis, a manager considers a company's ......................
      1. Weaknesses

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      2. Threats
      3. Opportunities
      4. All of the above
   3. A ...................... outlines a company's reason for existing.
      1. Formulating strategy

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      2. Policy statement
      3. Procedure manual
      4. Mission statement
   4. What factors might make it difficult to implement a new strategy?
      1. Old company policies

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      2. Training costs for new job tasks
      3. Both
      4. Neither
   5. What are the means via which long term objectives can be achieved?
      1. Planning

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      2. Strategy
      3. Strength
      4. Weaknesses
   6. In strategic thinking, how long is the long term, approximately?
      1. A week to a month

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      2. 1 to 12 months
      3. 1 to 5 years
      4. More than 5 years
      5. None of these

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   7. The marketing strategy emphasises price as the key to good value; operations runs with tight cost control; development focuses on cost reduction. Which of Porter's competitive strategies is illustrated here?
      1. Cost focus
      2. Differentiation
      3. Differentiation focus
      4. Divisionalisation
      5. Cost leadership

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   8. To find out what an organization's strategy is, you should:
      1. Read the mission statement
      2. Look at what the organization actually does
      3. Read the strategic plan
      4. Ask the CEO

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   9. Which of these is not a reason why some firms do no strategic planning?
      1. Laziness
      2. Competitive leadership
      3. Honest difference of opinion
      4. Poor reward structures

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   10. Developing a vision and mission, identifying an organization's external opportunities and threats, and determining internal strengths and weaknesses are all ...................... activities.
       1. Strategy-formulation
       2. Strategy-implementation
       3. Long-range planning
       4. Short-range planning

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   11. The means by which long-term objectives will be achieved are
       1. Mission statements
       2. Strategies.
       3. Vision statements.
       4. Long-term goals.

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   12. The ...................... answers the question "What do we want to become?" whereas ...................... answers the question "What is our business?"
       1. Vision statement; mission statement
       2. Short-term objectives; long-term objectives
       3. Objectives; strategies
       4. Mission; vision

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   13. What happens when a successful new company makes the transition from stage one in the organizational life cycle to stage two?
       1. The founder no longer makes all of the decisions
       2. Managers learn to delegate authority
       3. Both
       4. Neither

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   14. What is the recommended length of an effective mission statement?
       1. One page
       2. Less than 200 words
       3. One sentence of 10 to 20 words.
       4. There is no recommendation. It can be as long as the management wants.

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   15. Match the type of strategy to its description.
   16. Retrenchment Strategy
       1. When a company plans to reverse negative trends.
       2. When a company plans to expand sales, products, or personnel.
       3. When a company plans to keep operating at the same level that it has been for years.

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   17. Stability Strategy
       1. When a company plans to reverse negative trends?
       2. When a company plans to expand sales, products, or personnel?
       3. When a company plans to keep operating at the same level that it has been for years?

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   18. Growth Strategy
       1. When a company plans to reverse negative trends?
       2. When a company plans to expand sales, products, or personnel?
       3. When a company plans to keep operating at the same level that it has been for years?
   19. True/False :

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   20. Divestiture is when an entire company is sold or dissolved?
   21. Customers are willing to pay more for a product that differentiates itself from its competitors through overall cost leadership.
   22. Good strategic managers continuously evaluate and respond to change.

SECTION-B

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Write short notes on :

2. Define Strategic Management and discuss strategic thought.
3. "Strategic decisions are key to long term success". Justify the statement.
4. "SWOT analysis is a screening process for strategy". Examine.
5. "Budgeting or resource allocation drives the strategy". Critically examine.

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6. Discuss grand strategy planning matrix model for choice of strategy.
7. McKinsey 7s framework.
8. Balanced score card.
9. What are symptoms of malfunctioning of strategy?

SECTION-C

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10. What is significance of mission and vision for organization?
11. Discuss external environmental scanning techniques.
12. Discuss Porters framework of competitive strategies.
13. Discuss qualitative factors in strategic implementation.
14. Discuss corporate strategies in detail.

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NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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