Download PTU FT-B.Sc 2020 March 6th Sem 72339 Production Promotion And Development Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B.Sc-FT ( B.Sc. in Fashion Technology) 2020 March 6th Sem 72339 Production Promotion And Development Previous Question Paper

1 | M-72339 (S2)-1616
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(FT) (2012 & Onwards) (Sem.?6)
PRODUCTION PROMOTION AND DEVELOPMENT
Subject Code : BSFT-603
M.Code : 72339
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write a short note on :
a. Define Product Promotion
b. Product Orientation
c. Product Adoption
d. Promotional Messages
e. Need of Research in Product Promotion
f. Define Services
g. Define Sales Orientation
h. Why is product diversification Important.
i. Mention types of new Products
j. Explain role of in depth interviews with examples

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1 | M-72339 (S2)-1616
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(FT) (2012 & Onwards) (Sem.?6)
PRODUCTION PROMOTION AND DEVELOPMENT
Subject Code : BSFT-603
M.Code : 72339
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write a short note on :
a. Define Product Promotion
b. Product Orientation
c. Product Adoption
d. Promotional Messages
e. Need of Research in Product Promotion
f. Define Services
g. Define Sales Orientation
h. Why is product diversification Important.
i. Mention types of new Products
j. Explain role of in depth interviews with examples

2 | M-72339 (S2)-1616
SECTION-B
2. Discuss the Stages of Product Development.
3. Main Cause of Product Failure in the Market.
4. Discuss the concept of product life cycle.
5. Need of Healthy Product position in the market.
6. Need of Sales Orientation in the Business world.

SECTION-C
7. Define Market Research and its Scope and Procedure for Product Promotion and Product
Development.
8. Discuss the meaning of promotion planning and role of budget and funding in the
promotional planning of a product.
9. Describe types of Product Orientation.








NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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