Download PTU B.Sc (Catering-And-Culinary-Arts) 2020 March 4th Sem 74365 Sales And Marketing Question Paper

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Roll No. [T T T T TT] Total No. of Pages : 02

Total No. of Questions : 09

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B.Sc.(Catering & Culinary Arts) (2015 & Onwards) (Sem.-4)

SALES & MARKETING

Subject Code : BSCCA-406

M.Code : 74365

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write short notes on :
   1. Consolidation
   2. Marketing
   3. Marketing team
   4. Profit improvement
   5. Customer relationship management

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   6. Media planning
   7. Sales
   8. Target market
   9. Offers and Promotions
   10. Hospitality

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SECTION-B

2. What are distribution methods in hospitality marketing and sales?
3. List the role of Director of marketing.
4. Explain the steps in determining marketing objectives.

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5. What is the importance of profit improvement in banquet sales?
6. Write a short note on customer retention.

SECTION-C

7. Discuss the challenges in Hospitality sales.
8. Explain Marketing mix with examples.

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9. Write an essay on monitoring and evaluating the marketing plan.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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