Download PTU B.Sc (Catering-And-Culinary-Arts) 2020 March 5th Sem 74744 Market Research Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B.Sc (Catering-And-Culinary-Arts) 2020 March Previous Question Papers

1 | M-74744 (S2)-1710
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BSc. (Catering and Culinary Arts) (2015 & Onwards) (Sem.?5)
MARKET RESEARCH
Subject Code : BSCCA -507
M.Code : 74744
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a. Quantitative Research
b. Data Interpretation
c. Sampling Unit
d. Primary Data
e. Research Gap
f. MIS
g. Research Methodology
h. Measures of Dispersion
i. Box plot
j. Histogram
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1 | M-74744 (S2)-1710
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BSc. (Catering and Culinary Arts) (2015 & Onwards) (Sem.?5)
MARKET RESEARCH
Subject Code : BSCCA -507
M.Code : 74744
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a. Quantitative Research
b. Data Interpretation
c. Sampling Unit
d. Primary Data
e. Research Gap
f. MIS
g. Research Methodology
h. Measures of Dispersion
i. Box plot
j. Histogram
2 | M-74744 (S2)-1710
SECTION-B
2. What are various types of Marketing Research?
3. Discuss the general steps of performing Research.
4. What is Bivariate Analysis?
5. Discuss the different types of secondary data.
6. What is Probability Sampling?

SECTION-C
7. What is Marketing Research? Also discuss the recent trends in Marketing research.
8. What is Secondary Data? Discuss the advantages and drawbacks of using secondary data
in research.
9. What are the various responsibilities of market research report writer?








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page of Answer Sheet will lead to UMC against the Student.

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