Download PTU B.Sc-JAMC 2020 March 4th Sem 13022 Event Management Question Paper

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Roll No. [ ] [ ] [ ] Total No. of Pages : 02
Total No. of Questions : 09

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B.Sc.(JAMC) (Sem.-4)
EVENT MANAGEMENT
Subject Code : BJAMC-210
M.Code : 13022
Time : 3 Hrs. Max. Marks : 60

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INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write briefly :
   1. Meaning of event management
   2. Exhibition as a tool of communication
   3. Seminar
   4. Meaning of organization
   5. Any two highlights of programme life cycle

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   6. Meaning of scheduling
   7. Sponsors
   8. Meaning of business plan
   9. Any two features of cost revenue management
   10. Job description

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SECTION-B

2. Discuss event management as a marketing tool.
3. Why are events like exhibitions and seminars increasing in importance worldwide?
4. Suggest steps to develop a programme portfolio for the purpose of event management.

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5. Explain the various elements of event management.
6. Describe the significance of event management for a market-driven economy.

SECTION-C

7. How can an organization assess and evaluate the results of human resource management?
8. Why is cash flow management used? Also give its significance.

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9. Explain the process of conducting consumer behavior survey. Why are such surveys conducted?

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.