Download PTU B.Sc-JAMC 2020 March 5th Sem 13024 Public Relations Question Paper

FirstRanker.com

Roll No. [ ] [ ] [ ] Total No. of Pages : 02
Total No. of Questions : 09

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INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write briefly :
   1. Advertising
   2. Marketing
   3. Internal public
   4. Bulletin board
   5. News release

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   6. Exhibition
   7. Brand image
   8. Institutional advertising
   9. Pre-testing
   10. Information rack

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SECTION-B

2. List any five external publics.
3. How is public relation different from advertising?
4. What is exhibition PR?

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5. Highlight the importance of press tour.
6. What are the unique features of advertising?

SECTION-C

7. What are the duties of PR practitioners?
8. Briefly discuss the methods used to evaluate results of PR work.

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9. What is the seven point formula for writing a news release?

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.