Download PTU B.Sc-JAMC 2020 March 5th Sem 13024 Public Relations Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B.Sc Journalism and Mass Communication (B.Sc JAMC) 2020 March Previous Question Papers

1 | M-13024 (S2)-315
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(JAMC) (Sem.?5)
PUBLIC RELATIONS
Subject Code : BJAMC-303
M.Code : 13024
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Advertising
b) Marketing
c) Internal public
d) Bulletin board
e) News release
f) Exhibition
g) Brand image
h) Institutional advertising
i) Pre-testing
j) Information rack
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1 | M-13024 (S2)-315
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(JAMC) (Sem.?5)
PUBLIC RELATIONS
Subject Code : BJAMC-303
M.Code : 13024
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Advertising
b) Marketing
c) Internal public
d) Bulletin board
e) News release
f) Exhibition
g) Brand image
h) Institutional advertising
i) Pre-testing
j) Information rack
2 | M-13024 (S2)-315
SECTION-B
2. List any five external publics.
3. How is public relation different from advertising?
4. What is exhibition PR?
5. Highlight the importance of press tour.
6. What are the unique features of advertising?

SECTION-C
7. What are the duties of PR practitioners?
8. Briefly discuss the methods used to evaluate results of PR work.
9. What is the seven point formula for writing a news release?






NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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