This download link is referred from the post: PTU B.Sc (MEFT) 2020 March Previous Question Papers
Roll No. : Total No. of Pages : 02
Total No. of Questions : 09
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B.Sc.(MEFT) (Sem.-5)
DOCUMENTARY AND ADVERTISEMENT FILMS
Subject Code : BMEFT-307
M.Code : 13528
Time : 3 Hrs. Max. Marks : 60
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INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
- SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
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- Write briefly :
- Define film.
- Campaign
- Post testing
- USP
- Branding
- Packaging
- Sponsor
- Celebrity Advertising
- References
- Jingle
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SECTION-B
- Why is choosing the right subject important?
- What is the role of a copy writer?
- Mention the elements of a typical advertisement.
- List the unique features of advertising communication.
- List any four popular advertising appeals.
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SECTION-C
- List various steps undertaken in the planning and execution of an advertising campaign.
- Discuss the role of word in advertising. Give suitable examples.
- Differentiate between advertisements on television and in print.
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc (MEFT) 2020 March Previous Question Papers