Download PTU B.Sc (Meft) 2020 March 5th Sem 13528 Documentary And Advertisement Films Question Paper

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Roll No. : Total No. of Pages : 02

Total No. of Questions : 09

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B.Sc.(MEFT) (Sem.-5)

DOCUMENTARY AND ADVERTISEMENT FILMS

Subject Code : BMEFT-307

M.Code : 13528

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write briefly :
   1. Define film.
   2. Campaign
   3. Post testing
   4. USP
   5. Branding

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   6. Packaging
   7. Sponsor
   8. Celebrity Advertising
   9. References
   10. Jingle

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SECTION-B

2. Why is choosing the right subject important?
3. What is the role of a copy writer?
4. Mention the elements of a typical advertisement.

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5. List the unique features of advertising communication.
6. List any four popular advertising appeals.

SECTION-C

7. List various steps undertaken in the planning and execution of an advertising campaign.
8. Discuss the role of word in advertising. Give suitable examples.

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9. Differentiate between advertisements on television and in print.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.