Firstranker's choice
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Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.-5)
MEDIA MANAGEMENT
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Subject Code : BMEFT-309
M.Code : 13529
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
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1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
1. Write briefly :
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a) Innovation
b) Post-testing
c) Advertising
d) Publicity
e) Behaviour
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f) Packaging
g) Print media
h) Image making
i) Motivation
j) Marketing
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SECTION-B
2. What is meant by an organization?
3. Show your understanding of time buying in radio.
4. Explain the concept of behaviour.
5. What is meant by creativity?
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6. Highlight the importance of an Event.
SECTION-C
7. What are the determinants of organizational behaviour?
8. Highlight the importance of financial management.
9. What are the challenges faced in the management of a TV channel?
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc (Radiotherapy-Technology) 2020 March Question Papers