Download PTU B.Sc (Meft) 2020 March 2nd Sem 13508 Advertising Question Paper

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Roll No. ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ Total No. of Pages : 02

Total No. of Questions : 09

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B.Sc.(MEFT) (Sem.-2)

ADVERTISING

Subject Code : BMEFT-104

M.Code : 13508

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write briefly :
   1. Papa
   2. Desire
   3. Bus panel
   4. 3-sheet poster
   5. Brand image

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   6. Commercial
   7. Jingle
   8. Classified ad
   9. Double page spread
   10. Wall display

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SECTION-B

2. Explain USP.
3. What is meant by client brief?
4. Mention three characteristics of advertising as a medium of communication.

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5. Why is advertising needed?
6. Mention four advantages of radio as a medium of advertising.

SECTION-C

7. Discuss the role and effects of advertising.
8. Highlight the importance of outdoor and direct-mail advertising.

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9. List 10 landmarks in the history of advertising in India.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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