Download PTU B.Sc (Meft) 2020 March 2nd Sem 13508 Advertising Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BSC MEFT (Media Entertainment And Film Technology) 2020 March Previous Question Papers

1 | M-13508 (S2)-1845
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?2)
ADVERTISING
Subject Code : BMEFT-104
M.Code : 13508
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Papa
b) Desire
c) Bus panel
d) 3-sheet poster
e) Brand image
f) Commercial
g) Jingle
h) Classified ad
i) Double page spread
j) Wall display
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1 | M-13508 (S2)-1845
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?2)
ADVERTISING
Subject Code : BMEFT-104
M.Code : 13508
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) Papa
b) Desire
c) Bus panel
d) 3-sheet poster
e) Brand image
f) Commercial
g) Jingle
h) Classified ad
i) Double page spread
j) Wall display
2 | M-13508 (S2)-1845
SECTION-B
2. Explain USP.
3. What is meant by client brief?
4. Mention three characteristics of advertising as a medium of communication.
5. Why is advertising needed?
6. Mention four advantages of radio as a medium of advertising.

SECTION-C
7. Discuss the role and effects of advertising.
8. Highlight the importance of outdoor and direct-mail advertising.
9. List 10 landmarks in the history of advertising in India.









NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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