Download PTU B.Sc (Meft) 2020 March 2nd Sem 13509 Mass Communication Theories And Models Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BSC MEFT (Media Entertainment And Film Technology) 2020 March Previous Question Papers

1 | M-13509 (S2)-1920
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?2)
MASS COMMUNICATION THEORIES & MODELS
Subject Code : BMEFT-106
M.Code : 13509
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Answer briefly :
a) Define Mass Communication
b) Information
c) Integration
d) Entertainment
e) Stimulus
f) Follower
g) Diffusion
h) Cultivation
i) Semantics
j) Source-encoder

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1 | M-13509 (S2)-1920
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?2)
MASS COMMUNICATION THEORIES & MODELS
Subject Code : BMEFT-106
M.Code : 13509
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Answer briefly :
a) Define Mass Communication
b) Information
c) Integration
d) Entertainment
e) Stimulus
f) Follower
g) Diffusion
h) Cultivation
i) Semantics
j) Source-encoder

2 | M-13509 (S2)-1920
SECTION-B
2. What is diffusion?
3. Explain Osgood model.
4. What are psychological barriers in communication?
5. Differentiate between mass media and non-mass media.
6. List four characteristics of television.

SECTION-C
7. What are the factors responsible for growing importance of mass communication?
8. Highlight the importance of Cultivation Theory.
9. Discuss the influence of mass media on youth and children.









NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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