This download link is referred from the post: PTU B.Sc (Radiotherapy-Technology) 2020 March Question Papers
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Roll No. [ ] Total No. of Pages : 02
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Total No. of Questions : 09B.Sc.(MEFT) (Sem.-2)
MASS COMMUNICATION THEORIES & MODELS
Subject Code : BMEFT-106
M.Code : 13509
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Time : 3 Hrs. Max. Marks : 60INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
- SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
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SECTION-A
- Answer briefly :
- Define Mass Communication
- Information
- Integration
- Entertainment
- Stimulus
- Follower
- Diffusion
- Cultivation
- Semantics
- Source-encoder
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SECTION-B
- What is diffusion?
- Explain Osgood model.
- What are psychological barriers in communication?
- Differentiate between mass media and non-mass media.
- List four characteristics of television.
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SECTION-C
- What are the factors responsible for growing importance of mass communication?
- Highlight the importance of Cultivation Theory.
- Discuss the influence of mass media on youth and children.
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc (Radiotherapy-Technology) 2020 March Question Papers