Download PTU B.Sc (Meft) 2020 March 2nd Sem 13510 Mass Media Research Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BSC MEFT (Media Entertainment And Film Technology) 2020 March Previous Question Papers

1 | M - 1 3 5 1 0 ( S 2 ) - 2 0 0 6
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?2)
MASS MEDIA RESEARCH
Subject Code : BMEFT-108
M.Code : 13510
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1 . Write briefly :
a) Feedback
b) Hypothesis
c) Analysis
d) Research report
e) Readership survey
f) Geographic variable
g) Evaluation
h) Schedule
i) Monitoring
j) Mass Media
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1 | M - 1 3 5 1 0 ( S 2 ) - 2 0 0 6
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc.(MEFT) (Sem.?2)
MASS MEDIA RESEARCH
Subject Code : BMEFT-108
M.Code : 13510
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1 . Write briefly :
a) Feedback
b) Hypothesis
c) Analysis
d) Research report
e) Readership survey
f) Geographic variable
g) Evaluation
h) Schedule
i) Monitoring
j) Mass Media
2 | M - 1 3 5 1 0 ( S 2 ) - 2 0 0 6
SECTION-B
2. Enumerate different types of research.
3. What is sampling?
4. Explain ?Impact Analysis?.
5. List four different kinds of data.
6. Distinguish between a questionnaire and a schedule.

SECTION-C
7. What are the elements of a standard research report? Highlight the significance of each
element.
8. What are the dos and don'ts of conducting research interviews?
9. What are the different types of research and the limitations of each type?









NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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