Download PTU B.Sc (Meft) 2020 March 2nd Sem 13510 Mass Media Research Question Paper

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Roll No. [ ] Total No. of Pages : 02

Total No. of Questions : 09

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B.Sc.(MEFT) (Sem.-2)

MASS MEDIA RESEARCH

Subject Code : BMEFT-108

M.Code : 13510

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write briefly :
   1. Feedback
   2. Hypothesis
   3. Analysis
   4. Research report
   5. Readership survey

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   6. Geographic variable
   7. Evaluation
   8. Schedule
   9. Monitoring
   10. Mass Media

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SECTION-B

2. Enumerate different types of research.
3. What is sampling?
4. Explain ‘Impact Analysis’.

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5. List four different kinds of data.
6. Distinguish between a questionnaire and a schedule.

SECTION-C

7. What are the elements of a standard research report? Highlight the significance of each element.
8. What are the dos and don'ts of conducting research interviews?

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9. What are the different types of research and the limitations of each type?

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