Download PTU TD-B.Sc 2020 March 3rd Sem 71771 Survey Of Fashion Marketing And Merchandising Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B-Sc TD (Textile Design) 2020 March Previous Question Papers

1 | M- 71771 (S21)-261

Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc. (TD) (2014 & Onwards) (Sem.?3)
SURVEY OF FASHION MARKETING AND MERCHANDISING
Subject Code : BSc TD-306
M.Code : 71771
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying
TWO marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
1) Write briefly :
a) Define Marketing
b) Limitations of Positioning
c) Targeting
d) Marketing mix
e) Pricing Methods
f) Pricing Objectives
g) Meaning of Advertising
h) Discuss PR
i) Special Events and their significance
j) Channels
k) Consumer Segmentation
l) Advertising
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1 | M- 71771 (S21)-261

Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc. (TD) (2014 & Onwards) (Sem.?3)
SURVEY OF FASHION MARKETING AND MERCHANDISING
Subject Code : BSc TD-306
M.Code : 71771
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying
TWO marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
1) Write briefly :
a) Define Marketing
b) Limitations of Positioning
c) Targeting
d) Marketing mix
e) Pricing Methods
f) Pricing Objectives
g) Meaning of Advertising
h) Discuss PR
i) Special Events and their significance
j) Channels
k) Consumer Segmentation
l) Advertising
2 | M- 71771 (S21)-261

m) Point of Purchase Stimuli
n) Bargaining
o) Fashion Retailing
SECTION-B
2. Explain the concept of marketing.
3. Discuss consumer markets and buying behaviour of consumer.
4. Explain the Promotion Mix in detail.
5. Discuss the steps of retail fashion promotion.
6. Discuss the brand identity and identity image, positioning and limitation of positioning.
7. Discuss brand equity and value of brands to companies.








NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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