Roll No. ‘ ‘ ‘ ‘ ‘ ‘ | ‘ ‘ ‘ ‘ Total No. of Pages : 02
Total No. of Questions : 07
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B.Sc. (TD) (2014 & Onwards) (Sem.=3)
SURVEY OF FASHION MARKETING AND MERCHANDISING
Subject Code : BSc TD-306
M.Code : 71771
Time : 3 Hrs. Max. Marks : 60
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INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
- SECTION-B contains SIX questions carrying TEN marks each and students have to attempt any THREE questions.
SECTION-A
- Write briefly :
- Define Marketing
- Limitations of Positioning
- Targeting
- Marketing mix
- Pricing Methods
- Pricing Objectives
- Meaning of Advertising
- Discuss PR
- Special Events and their significance
- Channels
- Consumer Segmentation
- Advertising
- Point of Purchase Stimuli
- Bargaining
- Fashion Retailing
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SECTION-B
- Explain the concept of marketing.
- Discuss consumer markets and buying behaviour of consumer.
- Explain the Promotion Mix in detail.
- Discuss the steps of retail fashion promotion.
- Discuss the brand identity and identity image, positioning and limitation of positioning.
- Discuss brand equity and value of brands to companies.
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc (BBE) 2020 March Previous Question Papers