Download PTU HMCT-B.Sc 2020 March 5th Sem 12048 Strategic Management Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) B.Sc HMCT (B.Sc Hotel Management and Catering Technology) 2020 March Previous Question Papers

1 | M-12048 (S2)-2721
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc. (HMCT) (Sem.?5)
STRATEGIC MANAGEMENT
Subject Code : BSHM-315
M.Code : 12048
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) What do you mean by term Strategy?
b) State two advantages of Strategic Management.
c) Mention any two environmental factors.
d) Name any two Strategy (General) Alternatives.
e) What is functional area resource development matrix?
f) Explain any two weaknesses of Finance department.
g) State any two strengths of marketing department.
h) Define the term policy.
i) Define the Concept of backward integration.
j) What do you understand by term Joint Venture?

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1 | M-12048 (S2)-2721
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Sc. (HMCT) (Sem.?5)
STRATEGIC MANAGEMENT
Subject Code : BSHM-315
M.Code : 12048
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) What do you mean by term Strategy?
b) State two advantages of Strategic Management.
c) Mention any two environmental factors.
d) Name any two Strategy (General) Alternatives.
e) What is functional area resource development matrix?
f) Explain any two weaknesses of Finance department.
g) State any two strengths of marketing department.
h) Define the term policy.
i) Define the Concept of backward integration.
j) What do you understand by term Joint Venture?

2 | M-12048 (S2)-2721
SECTION-B
2. State the elements of Mission Statements with examples.
3. Explain the prerequisites of Public Relation Policy.
4. Discuss the scope and importance of Strategic management.
5. Explain the concept of (TOWS) i.e. Threats, Opportunities, Weaknesses and Strength
matrix.
6. What is the need of environmental analysis? Explain.

SECTION-C
7. Explain the working of Boston Consulting Group Matrix (BCGM) in an organisation.
8. Describe the implementation as well as evaluation of Leadership and Management style
in an organisation.
9. How would you combine two or more than two strategies for formulation of an effective
strategy for an organisation?







NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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