Download JNTUA MBA 2017 Nov 3rd Sem 9E00307b Advertising & Sales Promotion Management Question Paper

Download JNTU Anantapur (Jawaharlal Nehru Technological University Anantapuramu) MBA 2017 November Third Semester (3rd Semester/1-2) Regular & Supplementary Examinations 9E00307b Advertising & Sales Promotion Management Question Paper.

Code: 9E00307b


MBA III Semester Supplementary Examinations November/December 2017
ADVERTISING & SALES PROMOTION MANAGEMENT
(For students admitted in 2013 only)

Time: 3 hours Max. Marks: 60

Answer any FIVE questions
All questions carry equal marks
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1 ?Advertising plays a vital role in the development of economy like India?. Do you agree or not? Give
reasons.

2 What are the functions of advertising agencies?

3 Outline the different types of advertisement budgets.

4 What are the factors influencing media selection?

5 Prepare a model of an advertisement of your choice which should be more attractive.

6 Examine the process involved in measuring the effectiveness of advertisements.

7 Describe briefly about various tools of sales promotion.

8 What are the advantages and disadvantages of publicity? Explain.

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