Download GTU B.Pharma 2020 Winter 7th Sem 2270009 Pharmaceutical Marketing Managment Question Paper

Download GTU (Gujarat Technological University Ahmedabad) B.Pharma (Bachelor of Pharmacy) 2020 Winter 7th Sem 2270009 Pharmaceutical Marketing Managment Previous Question Paper

Seat No.: _____ Enrolment No. _____________
GUJARAT TECHNOLOGICAL UNIVERSITY
B.PHARM. ? SEMESTER VII? ? EXAMINATION ? WINTER -2020
Subject Code: 2270009
Date: 16/01/2021
Subject Name: PHARMACEUTICAL MARKETING MANAGMENT
Time: 10:30AM To 12:30PM
Total Marks: 54
Instructions:


1. Attempt any THREE questions from Q-1 to Q-6.
2. Q.7 is compulsory to attempt.
3. Make suitable assumptions wherever necessary.
4. Figures to the right indicate full marks.

Q.1 (a) Highlight the role of IPR and protection on International patents in marketing.
06

(b) What are the various steps involved in personal selling.
05

(c) Elaborate on principles of medical advertising.
05



Q.2 (a) What is market segmentation? Give advantages and disadvantages of 06
pharmaceutical market segmentation.

(b) Explain the efficient system of Recruitment, Training and Performance 05
Appraisal.

(c) Explain Pharmacovigilance program of India.
05



Q.3 (a) Give the applications of IT and Management information for controlling expiry 06
and returned goods.

(b) Write a note on development and utilization of effective communication aids.
05

(c) Explain ethical marketing and franchise marketing.
05



Q.4 (a) Explain the roll of pharmaceutical marketing within organization and medical
06
profession.

(b) List salient features of Dossier preparation for European countries.
05

(c) What do you mean by prescription research? Explain it in detail.
05



Q.5 (a) Explain 4P's life cycle in detail.
06

(b) Explain pharmaceutical marketing environment versus consumer marketing.
05

(c) Enumerate functions of a wholesaler.
05



Q. 6 (a) Write about various pricing strategies.
06

(b) Describe in detail New Product Development Process in pharmaceutical 05
industry.

(c) What are promotional objectives and tasks?
05



Q.7 (a) Write strategic marketing techniques for prescription drug, medical devices and 06
surgical products.
OR

(a) List out any four functions and advantages of retailers.
06
OR

(a) Write a note on Supply chain and Cold chain.
06
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