Download GTU (Gujarat Technological University Ahmedabad) B.Pharma (Bachelor of Pharmacy) 2019 Winter 7th Sem 2270009 Pharmaceutical Marketing Management Previous Question Paper
GUJARAT TECHNOLOGICAL UNIVERSITY
B.PHARM - SEMESTER? 7 EXAMINATION ? WINTER -2019
Subject Code: 2270009 Date: 28-11-2019
Subject Name: Pharmaceutical Marketing Management
Time: 10:30AM TO 01:30PM
Total Marks: 80
Instructions:
1. Attempt any five questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Explain 4P's life cycle in detail.
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(b) Enumerate functions of a wholesaler.
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(c) Explain the steps involved in new product development.
05
Q.2 (a) What are the Marketing & distribution strategy in International market.
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(b) Write a note on development and utilization of Effective communication aids.
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(c) Elaborate on principles of medical advertising.
05
Q.3 (a) Explain the efficient system of Recruitment, Training and Performance
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Appraisal.
(b) Write a note on DPCO.
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(c) Discuss about product portfolio analysis and product policy.
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Q.4 (a) Explain the applications of IT and Management information system for
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efficient marketing.
(b) List salient features of Dossier preparation for European countries.
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(c) Write pros and cons of Ethical and Franchise marketing.
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Q.5 (a) Differentiate between the Registration Processes for Drugs in India & USA.
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(b) What are the various steps involved in personal selling.
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(c) Explain the terms, NPPA, USFDA, EMA, CDCSO, TGA.
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Q. 6 (a) Explain the roll of pharmaceutical marketing within organization and medical
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profession.
(b) Explain Implications of patents and trademarks on marketing.
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(c) Explain Supply chain and Cold chain.
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Q.7 (a) Describe the role of Pharmexcil and other Govt. institutions in International
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Marketing.
(b) Explain Pharmacovigilance program of India.
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(c) Write about various pricing strategies.
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This post was last modified on 04 March 2021