GTU B.Pharm 2019 Winter Question Papers || Gujarat Technological University
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Seat No.:
Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
B.PHARM - SEMESTER- 7 EXAMINATION - WINTER -2019
Subject Name: Pharmaceutical Marketing Management
Instructions:
1. Attempt any five questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
(b) Enumerate functions of a wholesaler. 05
(c) Explain the steps involved in new product development. 05
Q.2 (a) What are the Marketing & distribution strategy in International market. 06
(b) Write a note on development and utilization of Effective communication aids. 05
Q.3 (a) Explain the efficient system of Recruitment, Training and Performance Appraisal. 06
(b) Write a note on DPCO. 05
(c) Discuss about product portfolio analysis and product policy. 05
Q.4 (a) Explain the applications of IT and Management information system for efficient marketing. 06
(c) Write pros and cons of Ethical and Franchise marketing. 05
Q.5 (a) Differentiate between the Registration Processes for Drugs in India & USA. 06
(b) What are the various steps involved in personal selling. 05
(c) Explain the terms; NPPA, USFDA, EMA, CDCSO, TGA. 05
(b) Explain Implications of patents and trademarks on marketing. 05
(c) Explain Supply chain and Cold chain. 05
Q.7 (a) Describe the role of Pharmexcil and other Govt. institutions in International Marketing. 06
(b) Explain Pharmacovigilance program of India. 05
Date: 28-11-2019
Total Marks: 80
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Seat No.:
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Subject Code: 2270009Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
B.PHARM - SEMESTER- 7 EXAMINATION - WINTER -2019
Subject Name: Pharmaceutical Marketing Management
--- Content provided by FirstRanker.com ---
Time: 10:30AM TO 01:30PMInstructions:
1. Attempt any five questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
--- Content provided by FirstRanker.com ---
Q.1 (a) Explain 4P’s life cycle in detail. 06(b) Enumerate functions of a wholesaler. 05
(c) Explain the steps involved in new product development. 05
Q.2 (a) What are the Marketing & distribution strategy in International market. 06
(b) Write a note on development and utilization of Effective communication aids. 05
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(c) Elaborate on principles of medical advertising. 05Q.3 (a) Explain the efficient system of Recruitment, Training and Performance Appraisal. 06
(b) Write a note on DPCO. 05
(c) Discuss about product portfolio analysis and product policy. 05
Q.4 (a) Explain the applications of IT and Management information system for efficient marketing. 06
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(b) List salient features of Dossier preparation for European countries. 05(c) Write pros and cons of Ethical and Franchise marketing. 05
Q.5 (a) Differentiate between the Registration Processes for Drugs in India & USA. 06
(b) What are the various steps involved in personal selling. 05
(c) Explain the terms; NPPA, USFDA, EMA, CDCSO, TGA. 05
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Q.6 (a) Explain the roll of pharmaceutical marketing within organization and medical profession. 06(b) Explain Implications of patents and trademarks on marketing. 05
(c) Explain Supply chain and Cold chain. 05
Q.7 (a) Describe the role of Pharmexcil and other Govt. institutions in International Marketing. 06
(b) Explain Pharmacovigilance program of India. 05
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(c) Write about various pricing strategies. 05Date: 28-11-2019
Total Marks: 80
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