Download GTU B.Pharma 2018 Winter 7th Sem 2270009 Pharmaceutical Marketing Management Question Paper

FirstRanker.com

Seat No.: Enrolment No.

GUJARAT TECHNOLOGICAL UNIVERSITY

--- Content provided by‍ FirstRanker.com ---

B.PHARM - SEMESTER - 7- EXAMINATION -WINTER - 2018
Subject Code:2270009 Date: 28/11/2018
Subject Name: Pharmaceutical Marketing Management
Time:10:30 AM TO 01:30 PM Total Marks: 80

Instructions:

--- Content provided by⁠ FirstRanker.com ---

1. Attempt any five questions.
2. Make Suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 (a) List salient features of Dossier preparation for African countries. 06
(b) Write a note on DPCO. 05

--- Content provided by‍ FirstRanker.com ---

(c) Explain Implications of patents and trademarks on marketing. 05

Q.2 (a) Differentiate between the Registration Processes for Drugs in India & Europe. 06
(b) Highlight the Marketing organization structure in Pharmaceutical company. 05
(c) Explain ethical marketing and franchise marketing in detail. 05

Q.3 (a) What are the various steps involved in personal selling. 06

--- Content provided by‌ FirstRanker.com ---

(b) Discuss the role of medical representatives in Pharmaceutical marketing. 05
(c) Highlight the steps to be taken for efficient International Marketing. 05

Q.4 (a) Explain Supply chain and Cold chain in detail. 06
(b) Explain the applications of IT and Management information system for efficient marketing. 05
(c) Write a note on development and utilization of Effective communication aids. 05

--- Content provided by​ FirstRanker.com ---

Q.5 (a) Specify the requirements for Wholesale and Retail Medical store. Draw layout of Retail Medical store. 06
(b) Write a note on Indian medical council regulations 2002. 05
(c) Write a brief note on Recent Developments related to PVPL 05

Q.6 (a) Explain the strategy of Recruitment, Training and Performance Appraisal. 06
(b) Enumerate functions of a wholesaler in detail. 05

--- Content provided by‍ FirstRanker.com ---

(c) Write the functions and advantages of retailers. 05

Q.7 (a) Discuss about product portfolio analysis and product policy in detail. 06
(b) Explain strategic marketing techniques for API, OTC & Prescription Drugs. 05
(c) Write a brief note on Post Market stability surveillance. 05

--- Content provided by​ FirstRanker.com ---