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Roll No.
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Total No. of Pages : 01
Total No. of Questions : 09
B.Tech. Ind. Engg. & Mgt. (Spl. in TQM) (Sem.-3)
MARKETING MANAGEMENT
Subject Code : IEM-302
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M.Code : 61012
Time: 3 Hrs.
Max. Marks : 40
INSTRUCTIONS TO CANDIDATES :
- Attempt All EIGHT questions from SECTION-A carrying TWO marks each.
- Attempt any SIX out of EIGHT questions from SECTION-B carrying FOUR marks each.
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SECTION-A
- Briefly discuss :
- Define a customer in marketing management
- Explain the general needs and demands of the customers.
- What do you mean by building a strong company brand name?
- Discuss the significance of customer loyalty on company profile.
- Differentiate between qualitative and quantitative market research.
- Discuss how price and discounts are set for a product.
- What is the concept of selecting channel design in delivering values?
- What is telemarketing?
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SECTION-B
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- Discuss in brief, what is marketing management concept and how marketing and selling are related to each other?
- Discuss various steps regarding customers buying process and explain how it affects the company brand name?
- Discuss various methods of understanding voice of the customers and how it is translated into measurable yardstick for improvement?
- Discuss the different categories for understanding various customer needs in marketing.
- Discuss various factors influencing business in macro environment.
- Write a short note on product life cycle strategies.
- What is the concept of wholesaling and discuss types of wholesaling?
- Discuss various factors influencing the designing and managing of sales representatives in market.
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Tech 3rd Semester Last 10 Years 2011-2021 Previous Question Papers|| Punjab Technical University
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