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Download JNTUH MBA 2018 May 2nd Semester Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) R16 2018 May Second Semester (2nd Sem) Marketing Management Question Paper.

This post was last modified on 04 December 2019

This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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Hall Ticket No

Question Paper Code: CMB010

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MBA II Semester End Examinations (Regular/Supplementary) - June, 2018

Regulation: R16

Time: 3 Hours

MARKETING MANAGEMENT (MBA)

Max Marks: 70

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Answer ONE Question from each Unit

All Questions Carry Equal Marks

All parts of the question must be answered in one place only


UNIT I

  1. (a) What are 4 Ps of Marketing? Explain briefly with marketing variables under each “P”. [7M]
    (b) Explain Porter's generic value chain in detail. [7M]
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  3. (a) Explain briefly the different stages involved in the "Marketing Research Process”. [7M]
    (b) What is a marketing plan? What are the contents of a marketing plan? [7M]

UNIT - II

  1. (a) What are the determinants of “Customer Delivered Value”? [7M]
    (b) Define consumer behavior. Explain the factors influencing consumer behavior. [7M]
  2. (a) Illustrate ‘five product levels' which constitute a customer value hierarchy? [7M]

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    (b) Explain different stages in the "New Product Development Process”. [7M]

UNIT - III

  1. (a) What is demographic segmentation? State few demographic segmentation variables used for segmenting consumer markets. [7M]
    (b) Explain the 'Effective Segmentation Criteria' used by organizations to segment their markets. [7M]
  2. (a) In the context of positioning, State few negatively correlated attributes and benefits. What methods does an organization take to overcome such negatively correlated attributes? [7M]
    (b) What is behavioral segmentation? Explain few behavioral segmentation variables used in consumer markets. [7M]
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UNIT - IV

  1. (a) Describe different “channel levels" based on the number of intermediaries in consumer marketing. [7M]
    (b) Elucidate different 'channel power' used by the manufacturer to alter the behavior of channel members. [7M]
  2. (a) Define advertising. Explain briefly the five M's of advertising. [7M]
    (b) Define sales promotion. What are the different consumer- directed Sales Promotion tools? [7M]

UNIT - V

  1. (a) Explain the concept of perceived value pricing with the help of an example. [7M]

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    (b) What can be the different pricing objectives followed by organizations in setting the price of its products/services? [7M]
  2. (a) What are the different modes of entry into foreign markets? [7M]
    (b) Explain the concept of sustainability with the help of an example. [7M]

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This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)