Firstranker's choice
Hall Ticket No
--- Content provided by FirstRanker.com ---
Question Paper Code: CMB010
MBA II Semester End Examinations (Supplementary) - January, 2018
Regulation: R16
Time: 3 Hours
Max Marks: 70
--- Content provided by FirstRanker.com ---
MARKETING MANAGEMENT
(Master of Business Administration)
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
--- Content provided by FirstRanker.com ---
UNIT - I
- (a) Define marketing management. Discuss the marketing philosophies. [7M]
(b) Discuss the role, scope and importance of marketing information system. [7M] - (a) Discuss the importance and scope of marketing. [7M]
(b) "Marketing begins before production and ends after production” Discuss. [7M]
--- Content provided by FirstRanker.com ---
UNIT - II
- (a) Explain product life-cycle with a neat diagram. [7M]
(b) Discuss the product line and product mix with examples. [7M] - (a) Discuss the factors influencing consumer behavior. [7M]
(b) Why analyzing consumer markets are important for an organization? [7M]
--- Content provided by FirstRanker.com ---
UNIT - III
- (a) What is marketing segmentation? Explain the bases of segmentation for business markets. [7M]
(b) How to evaluate the market segments and measure its effectiveness? [7M] - (a) Define the term 'positioning.' Discuss the positioning strategies in detail. [7M]
(b) Explain target marketing strategies in detail. [7M]
--- Content provided by FirstRanker.com ---
UNIT - IV
- (a) What is Sales Promotion? Explain various sales promotion techniques. [7M]
(b) Discuss the factors influencing marketing channel strategies. [7M] - (a) Discuss advertising and public relations in detail with examples. [7M]
(b) What is promotion mix? Discuss the various factors determining promotional mix. [7M]
--- Content provided by FirstRanker.com ---
UNIT - V
- (a) Discuss digital marketing and social marketing in detail. [7M]
(b) Explain various pricing strategies. [7M] - (a) How rural marketing is different from urban marketing. [7M]
(b) Discuss balance of payments and relationship marketing in detail. [7M]
--- Content provided by FirstRanker.com ---
This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
--- Content provided by FirstRanker.com ---