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Download JNTUH MBA 2018 Jan 2nd Semester Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) R16 2018 Jan Second Semester (2nd Sem) Marketing Management Question Paper.

This post was last modified on 04 December 2019

This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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Question Paper Code: CMB010

MBA II Semester End Examinations (Supplementary) - January, 2018

Regulation: R16

Time: 3 Hours

Max Marks: 70

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MARKETING MANAGEMENT

(Master of Business Administration)

Answer ONE Question from each Unit

All Questions Carry Equal Marks

All parts of the question must be answered in one place only

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UNIT - I

  1. (a) Define marketing management. Discuss the marketing philosophies. [7M]
    (b) Discuss the role, scope and importance of marketing information system. [7M]
  2. (a) Discuss the importance and scope of marketing. [7M]
    (b) "Marketing begins before production and ends after production” Discuss. [7M]
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UNIT - II

  1. (a) Explain product life-cycle with a neat diagram. [7M]
    (b) Discuss the product line and product mix with examples. [7M]
  2. (a) Discuss the factors influencing consumer behavior. [7M]
    (b) Why analyzing consumer markets are important for an organization? [7M]
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UNIT - III

  1. (a) What is marketing segmentation? Explain the bases of segmentation for business markets. [7M]
    (b) How to evaluate the market segments and measure its effectiveness? [7M]
  2. (a) Define the term 'positioning.' Discuss the positioning strategies in detail. [7M]
    (b) Explain target marketing strategies in detail. [7M]
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UNIT - IV

  1. (a) What is Sales Promotion? Explain various sales promotion techniques. [7M]
    (b) Discuss the factors influencing marketing channel strategies. [7M]
  2. (a) Discuss advertising and public relations in detail with examples. [7M]
    (b) What is promotion mix? Discuss the various factors determining promotional mix. [7M]
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UNIT - V

  1. (a) Discuss digital marketing and social marketing in detail. [7M]
    (b) Explain various pricing strategies. [7M]
  2. (a) How rural marketing is different from urban marketing. [7M]
    (b) Discuss balance of payments and relationship marketing in detail. [7M]
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This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)

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