Download JNTUH MBA 2018 Dec 2nd Semester Marketing Management Question Paper

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Question Paper Code: CMB010

MBA II Semester End Examinations (Supplementary) - December, 2018

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Regulation: R16

MARKETING MANAGEMENT

(MBA)

Time: 3 Hours

Max Marks: 70

Answer ONE Question from each Unit

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All Questions Carry Equal Marks

All parts of the question must be answered in one place only

UNIT I

1. (a) Describe briefly different ‘MACRO Environmental Forces” impacting business scenario globally? [7M]
   (b) Describe the steps involved in market research process. [7M]
2. (a) Briefly explain the core concepts of marketing. [7M]
   

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   (b) What are the barriers to the use of marketing research by organizations? [7M]

UNIT II

1. (a) Explain the concept of product life cycle in detail. [7M]
   (b) Describe the steps involved in consumer decision making process. [7M]
2. (a) Describe different ways of classifying the products based on the product line range and product mix. [7M]
   (b) Explain in detail about steps involved in new product development. [7M]

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UNIT - III

1. (a) What is effective segmentation. Discuss the requirements for effective segmentation. [7M]
   (b) Define targeting. Describe factors that determine targeting. [7M]
2. (a) What is differentiation? How is it related with positioning? [7M]
   (b) Explain different bases of segmentation for consumer markets. [7M]

UNIT - IV

1. (a) Briefly describe
   

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       i. Markup Pricing
       ii. Digital Marketing
       iii. Global Marketing [7M]
   (b) What is promotional mix. Briefly explain different types of promotional mix. [7M]
2. (a) What are the functions of channels of distribution? Discuss briefly the channel design decisions in detail. [7M]
   

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   (b) Briefly describe the steps in developing effective marketing communication. [7M]

UNIT - V

1. (a) What is cost plus pricing. Explain cost plus pricing with its advantages and disadvantages of cost plus pricing. [7M]
   (b) Discuss the factors to consider when setting prices for product/services. [7M]
2. (a) Describe the opportunities and challenges involved in rural marketing. [7M]
   (b) What is a global firm? Describe the factors that need to be considered by a firm before going to global market. [7M]

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