Download JNTUH MBA 2018 Dec 2nd Semester Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) R16 2018 December Second Semester (2nd Sem) Marketing Management Question Paper.

HallTicketNo QuestionPaperCode:CMB010
.
.
MBAIISemesterEndExaminations(Supplementary)-December,2018
Regulation: .?R16
MARKETINGMANAGEMENT
Time: 3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Describebrie?ydi?erent?MACROEnvironmentalForces?impactingbusinessscenarioglobally?
[7M]
(b) Describethestepsinvolvedinmarketresearchprocess. [7M]
2. (a) Brie?yexplainthecoreconceptsofmarketing. [7M]
(b) Whatarethebarrierstotheuseofmarketingresearchbyorganizations? [7M]
UNIT?II
3. (a) Explaintheconceptofproductlifecycleindetail. [7M]
(b) Describethestepsinvolvedinconsumerdecisionmakingprocess. [7M]
4. (a) Describedi?erentwaysofclassifyingtheproductsbasedontheproductlinerangeandproduct
mix. [7M]
(b) Explainindetailaboutstepsinvolvedinnewproductdevelopment. [7M]
UNIT?III
5. (a) Whatise?ectivesegmentation.Discusstherequirementsfore?ectivesegmentation. [7M]
(b) De?netargeting.Describefactorsthatdeterminetargeting. [7M]
6. (a) Whatisdi?erentiation?Howisitrelatedwithpositioning? [7M]
(b) Explaindi?erentbasesofsegmentationforconsumermarkets. [7M]
UNIT?IV
7. (a) Brie?ydescribe [7M]
i.MarkupPricing
ii.DigitalMarketing
iii.GlobalMarketing
(b) Whatispromotionalmix.Brie?yexplaindi?erenttypesofpromotionalmix. [7M]
8. (a) Whatarethefunctionsofchannelsofdistribution? Discussbrie?ythechanneldesigndecisions
indetail. [7M]
(b) Brie?ydescribethestepsindevelopinge?ectivemarketingcommunication. [7M]
Page1of2
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HallTicketNo QuestionPaperCode:CMB010
.
.
MBAIISemesterEndExaminations(Supplementary)-December,2018
Regulation: .?R16
MARKETINGMANAGEMENT
Time: 3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Describebrie?ydi?erent?MACROEnvironmentalForces?impactingbusinessscenarioglobally?
[7M]
(b) Describethestepsinvolvedinmarketresearchprocess. [7M]
2. (a) Brie?yexplainthecoreconceptsofmarketing. [7M]
(b) Whatarethebarrierstotheuseofmarketingresearchbyorganizations? [7M]
UNIT?II
3. (a) Explaintheconceptofproductlifecycleindetail. [7M]
(b) Describethestepsinvolvedinconsumerdecisionmakingprocess. [7M]
4. (a) Describedi?erentwaysofclassifyingtheproductsbasedontheproductlinerangeandproduct
mix. [7M]
(b) Explainindetailaboutstepsinvolvedinnewproductdevelopment. [7M]
UNIT?III
5. (a) Whatise?ectivesegmentation.Discusstherequirementsfore?ectivesegmentation. [7M]
(b) De?netargeting.Describefactorsthatdeterminetargeting. [7M]
6. (a) Whatisdi?erentiation?Howisitrelatedwithpositioning? [7M]
(b) Explaindi?erentbasesofsegmentationforconsumermarkets. [7M]
UNIT?IV
7. (a) Brie?ydescribe [7M]
i.MarkupPricing
ii.DigitalMarketing
iii.GlobalMarketing
(b) Whatispromotionalmix.Brie?yexplaindi?erenttypesofpromotionalmix. [7M]
8. (a) Whatarethefunctionsofchannelsofdistribution? Discussbrie?ythechanneldesigndecisions
indetail. [7M]
(b) Brie?ydescribethestepsindevelopinge?ectivemarketingcommunication. [7M]
Page1of2
UNIT?V
9. (a) Whatiscostpluspricing.Explaincostpluspricingwithitsadvantagesanddisadvantagesofcost
pluspricing. [7M]
(b) Discussthefactorstoconsiderwhensettingpricesforproduct/services. [7M]
10. (a) Describetheopportunitiesandchallengesinvolvedinruralmarketing. [7M]
(b) Whatisaglobal?rm?Describethefactorsthatneedtobeconsideredbya?rmbeforegoingto
globalmarket. [7M]
? ? ? ? ? ? ?
Page2of2
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