Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) R16 2017 July Second Semester (2nd Sem) Marketing Management Question Paper.
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MBAIISemesterEndExaminations(Regular)-July,2017
Regulation: .?R16
MARKETINGMANAGEMENT
(MasterofBusinessAdministration)
Time: 3Hours MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) WhatdoyoumeanbyMarketing?Discussindetailcoreconceptsofmarketing. [7M]
(b) DiscussaboutdevelopedmarketVsdevelopingmarket. [7M]
2. (a) Discusstheconceptofmarketingenvironment. [7M]
(b) Explainthestepsinmarketingresearchprocess. [7M]
UNIT?II
3. (a) Explainthestepsinvolvedinconsumerdecisionmakingprocess. [7M]
(b) Discussdevelopingproductsandbrandsindetail. [7M]
4. (a) Explainthestepsinvolvedinnewproductdevelopment. [7M]
(b) Discussthelevelsofproductwithexamples. [7M]
UNIT?III
5. (a) Explainthebasesforsegmentingconsumermarkets. [7M]
(b) Discussthetargetmarketingstrategies. [7M]
6. (a) Discusstherequirementfore?ectivesegmentation. [7M]
(b) Whatisbusinessmarketing?Discussthedi?erencebetweenconsumerandbusinessmarketing.
[7M]
UNIT?IV
7. (a) Discussvariouslevelsofdistributionchannels.Giveexample [7M]
(b) ?Moneyspentonadvertisingiswasteful?Doyouagree?Givereasons. [7M]
8. (a) WhatisPersonalSelling?ExplainthePersonalSellingprocess. [7M]
(b) Discussthecommunicationprocesswithneatdiagram. [7M]
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HallTicketNo QuestionPaperCode:CMB010
.
.
MBAIISemesterEndExaminations(Regular)-July,2017
Regulation: .?R16
MARKETINGMANAGEMENT
(MasterofBusinessAdministration)
Time: 3Hours MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) WhatdoyoumeanbyMarketing?Discussindetailcoreconceptsofmarketing. [7M]
(b) DiscussaboutdevelopedmarketVsdevelopingmarket. [7M]
2. (a) Discusstheconceptofmarketingenvironment. [7M]
(b) Explainthestepsinmarketingresearchprocess. [7M]
UNIT?II
3. (a) Explainthestepsinvolvedinconsumerdecisionmakingprocess. [7M]
(b) Discussdevelopingproductsandbrandsindetail. [7M]
4. (a) Explainthestepsinvolvedinnewproductdevelopment. [7M]
(b) Discussthelevelsofproductwithexamples. [7M]
UNIT?III
5. (a) Explainthebasesforsegmentingconsumermarkets. [7M]
(b) Discussthetargetmarketingstrategies. [7M]
6. (a) Discusstherequirementfore?ectivesegmentation. [7M]
(b) Whatisbusinessmarketing?Discussthedi?erencebetweenconsumerandbusinessmarketing.
[7M]
UNIT?IV
7. (a) Discussvariouslevelsofdistributionchannels.Giveexample [7M]
(b) ?Moneyspentonadvertisingiswasteful?Doyouagree?Givereasons. [7M]
8. (a) WhatisPersonalSelling?ExplainthePersonalSellingprocess. [7M]
(b) Discussthecommunicationprocesswithneatdiagram. [7M]
Page1of2
UNIT?V
9. (a) Discusstheimportanceandobjectivesofpricing. [7M]
(b) Explainpro?tmaximizationandbreakevenpricingindetail. [7M]
10. (a) Whatisproductlinepricing?Discusstheethicsofpricingstrategy? [7M]
(b) Whyglobalmarketingisdi?erentfromdomesticmarketingandhowitisevaluated? [7M]
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Page2of2
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This post was last modified on 04 December 2019