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Question Paper Code: CMB010
Max Marks: 70
Time: 3 Hours
MBA II Semester End Examinations (Regular) - July, 2017
Regulation: R16
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MARKETING MANAGEMENT
(Master of Business Administration)
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
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UNIT I
- (a) What do you mean by Marketing? Discuss in detail core concepts of marketing. [7M]
(b) Discuss about developed market Vs developing market. [7M] - (a) Discuss the concept of marketing environment. [7M]
(b) Explain the steps in marketing research process. [7M]
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UNIT - II
- (a) Explain the steps involved in consumer decision making process. [7M]
(b) Discuss developing products and brands in detail. [7M] - (a) Explain the steps involved in new product development. [7M]
(b) Discuss the levels of product with examples. [7M]
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UNIT - III
- (a) Explain the bases for segmenting consumer markets. [7M]
(b) Discuss the target marketing strategies. [7M] - (a) Discuss the requirement for effective segmentation. [7M]
(b) What is business marketing? Discuss the difference between consumer and business marketing. [7M]
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UNIT - IV
- (a) Discuss various levels of distribution channels. Give example [7M]
(b) "Money spent on advertising is wasteful" Do you agree? Give reasons. [7M] - (a) What is Personal Selling? Explain the Personal Selling process. [7M]
(b) Discuss the communication process with neat diagram. [7M]
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UNIT - V
- (a) Discuss the importance and objectives of pricing. [7M]
(b) Explain profit maximization and break even pricing in detail. [7M] - (a) What is product line pricing? Discuss the ethics of pricing strategy? [7M]
(b) Why global marketing is different from domestic marketing and how it is evaluated? [7M]
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