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Download JNTUH MBA 2017 July 2nd Semester Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) R16 2017 July Second Semester (2nd Sem) Marketing Management Question Paper.

This post was last modified on 04 December 2019

This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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Question Paper Code: CMB010

Max Marks: 70

Time: 3 Hours

MBA II Semester End Examinations (Regular) - July, 2017

Regulation: R16

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MARKETING MANAGEMENT

(Master of Business Administration)

Answer ONE Question from each Unit

All Questions Carry Equal Marks

All parts of the question must be answered in one place only

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UNIT I

  1. (a) What do you mean by Marketing? Discuss in detail core concepts of marketing. [7M]
    (b) Discuss about developed market Vs developing market. [7M]
  2. (a) Discuss the concept of marketing environment. [7M]
    (b) Explain the steps in marketing research process. [7M]
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UNIT - II

  1. (a) Explain the steps involved in consumer decision making process. [7M]
    (b) Discuss developing products and brands in detail. [7M]
  2. (a) Explain the steps involved in new product development. [7M]
    (b) Discuss the levels of product with examples. [7M]
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UNIT - III

  1. (a) Explain the bases for segmenting consumer markets. [7M]
    (b) Discuss the target marketing strategies. [7M]
  2. (a) Discuss the requirement for effective segmentation. [7M]
    (b) What is business marketing? Discuss the difference between consumer and business marketing. [7M]
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UNIT - IV

  1. (a) Discuss various levels of distribution channels. Give example [7M]
    (b) "Money spent on advertising is wasteful" Do you agree? Give reasons. [7M]
  2. (a) What is Personal Selling? Explain the Personal Selling process. [7M]
    (b) Discuss the communication process with neat diagram. [7M]
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UNIT - V

  1. (a) Discuss the importance and objectives of pricing. [7M]
    (b) Explain profit maximization and break even pricing in detail. [7M]
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  3. (a) What is product line pricing? Discuss the ethics of pricing strategy? [7M]
    (b) Why global marketing is different from domestic marketing and how it is evaluated? [7M]

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This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)