This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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Question Paper Code: CMB401
MBA III Semester End Examinations (Regular) - November, 2018
Regulation: R16
CONSUMER BEHAVIOR (MBA)
Max Marks: 70
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Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
- (a) Explain the reasons for development of market segmentation. [7M]
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(b) Discuss the comparison between Business to consumer research (B2C) and Business to Business (B2B) research. [7M] - (a) Explain the need and importance of consumer behavior to business managers. [7M]
(b) Discuss in detail different stages of the development consumer behavior. [7M]
UNIT II
- (a) Describe the type of promotional message that would be most suitable for each of the following personality market segments and give an example of each: [7M]
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(i) highly dogmatic consumers
(ii) inner-directed consumers.
(b) Discuss a simple model of socialization process in the consumer behavior. [7M] - (a) Discuss how culture and subculture influences consumer buying behavior. [7M]
(b) Think about the influence of reference groups to consumer behavior. Introduce one informal and one formal primary group that you belong to and contemplate its influence in your own consumption. [7M]
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UNIT - III
- (a) Discuss Classical Conditioning theory and its relevance to CB. [7M]
(b) Contrast the major characteristics of the following personality theories: [7M]
i) Freudian theory
ii) neo-Freudian theory--- Content provided by FirstRanker.com ---
iii) trait theory.
In your answer, illustrate how each theory is applied to the understanding of consumer behavior. - (a) Describe the nature of perception and its relationship to consumer memory and decisions. [7M]
(b) A marketer of health foods is attempting to segment a certain market on the basis of consumer self-image. Describe the four types of consumer self-image and discuss which one(s) would be most effective for the stated purpose. [7M]
UNIT IV
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- (a) Explain the concept of diffusion of innovation with suitable examples. [7M]
(b) What type of decision rule would a consumer most likely use, when selecting between smartphone brands? How could they use such a rule? [7M] - (a) Discuss the different views of consumer decision making with relevant examples. [7M]
(b) Explain in detail the different types of purchases with relevant examples. [7M]
UNIT - V
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- (a) What is 'Consumerism'? Explain the significance of 'Consumerism' in Marketing. [7M]
(b) How consumer complaints can be useful asset to a company? Explain [7M] - (a) Explain the marketer responses to consumer issues in detail. [7M]
(b) Discuss in detail the responsibilities of a consumer in Indian market. [7M]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)