Download JNTUH MBA 3rd Sem 2018 Nov Integrated Marketing Communication Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA Third Year (3rd Year) 2018 Nov Integrated Marketing Communication Question Paper.

HallTicketNo QuestionPaperCode:CMB403
.
.
MBAIIISemesterEndExaminations(Regular)-November,2018
Regulation: .?R16
INTEGRATEDMARKETINGCOMMUNICATION
Time: 3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Givethereasonsforgrowingsigni?canceofIMCinIndia. [7M]
(b) Explainsomealternativepositioningoptionsavailabletomarketers. [7M]
2. (a) Draw?vestagesofconsumerbuyingdecisionprocesstoexplainhowadvertisingandcommuni-
cationcanbeusedtoin?uencebuyingdecisionatvariousstages. [7M]
(b) Explaincommunicationprocesswithaneatsketch. [7M]
UNIT?II
3. (a) Whatistherelevanceofmarginalanalysisinsettingadvertisingbudget?Discuss. [7M]
(b) Presentyourargumentsinfavourofusingcommunication-orientedobjectives. [7M]
4. (a) Discussfewstrategy-basedbudgetingmethodsusedforestablishingpromotionalbudget. [7M]
(b) Whatarethedi?cultiesassociatedwiththeuseofDAGMAR?Explain. [7M]
UNIT?III
5. (a) Analyzeanyadvertisementofyourchoicetoexplicatetheelementsoftheprintadvertising.[7M]
(b) Whytelevisionisstillregardedasoneofthemoste?ectivemediumofadvertising?Substantiate
youranswer. [7M]
6. (a) Doyouthinkvirals,blogsandcommunityforumswillloseitscredibilityofcommunicationin
comingdays?WhyorWhynot? [7M]
(b) Radioasamediumhascertaincharacteristicfeatures.Explain. [7M]
Page1of2
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HallTicketNo QuestionPaperCode:CMB403
.
.
MBAIIISemesterEndExaminations(Regular)-November,2018
Regulation: .?R16
INTEGRATEDMARKETINGCOMMUNICATION
Time: 3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Givethereasonsforgrowingsigni?canceofIMCinIndia. [7M]
(b) Explainsomealternativepositioningoptionsavailabletomarketers. [7M]
2. (a) Draw?vestagesofconsumerbuyingdecisionprocesstoexplainhowadvertisingandcommuni-
cationcanbeusedtoin?uencebuyingdecisionatvariousstages. [7M]
(b) Explaincommunicationprocesswithaneatsketch. [7M]
UNIT?II
3. (a) Whatistherelevanceofmarginalanalysisinsettingadvertisingbudget?Discuss. [7M]
(b) Presentyourargumentsinfavourofusingcommunication-orientedobjectives. [7M]
4. (a) Discussfewstrategy-basedbudgetingmethodsusedforestablishingpromotionalbudget. [7M]
(b) Whatarethedi?cultiesassociatedwiththeuseofDAGMAR?Explain. [7M]
UNIT?III
5. (a) Analyzeanyadvertisementofyourchoicetoexplicatetheelementsoftheprintadvertising.[7M]
(b) Whytelevisionisstillregardedasoneofthemoste?ectivemediumofadvertising?Substantiate
youranswer. [7M]
6. (a) Doyouthinkvirals,blogsandcommunityforumswillloseitscredibilityofcommunicationin
comingdays?WhyorWhynot? [7M]
(b) Radioasamediumhascertaincharacteristicfeatures.Explain. [7M]
Page1of2
UNIT?IV
7. (a) Whatarethetypesofkeytoolsavailabletocarryoutthepublicrelationsfunction?Discuss.
[7M]
(b) Giveinstancestoexplainhoweventsponsorshiphasbeenusedtogetpromotionalmileage.[7M]
8. (a) Enumeratetheadvantagesanddisadvantagesofdirectmail. [7M]
(b) Di?erentiatebetweenpushandpullstrategiesasapartofsalespromotionstrategy. [7M]
UNIT?V
9. (a) Doyouthinkadvertisingtochildrenisrightpractice? Statefewpositiveaswellasnegative
e?ectsofadvertisementonchildren.IsthereanylawinIndiatocurbthispractice? [7M]
(b) ?Acommoncriticismofadvertisingisthatitstereotypeswomen. Butinrecentyears,women
stereotypinginadvertisementhavereduceddrastically.?Doyouagreewiththestatement?Justify
yourstandwithrelevantexamples. [7M]
10. (a) Whatissubliminaladvertising? Citefewexamplesofthecompaniesusingittopromotetheir
products. [7M]
(b) Discussthreeadvertisementsthatcourtedcontroversyfornotabidingtheregulationsofadver-
tisingandpromotioninIndia. [7M]
Page2of2
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