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Question Paper Code: CMB012
MBA III Semester End Examinations (Regular) - January, 2018
Regulation: R16
Strategic Management
(MASTER OF BUSINESS ADMINISTRATION)
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Time: 3 Hours
Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
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UNIT I
- (a) What is the purpose of a mission statement? How are mission and vision statements interrelated? [7M]
(b) What are critical success factors? How do you identify them? [7M] - (a) Define strategic management and classify the different steps involved in it? Do you think it can be applicable to MBA students to plan their career? Justify your answer. [7M]
(b) How can Porter's five forces model be helpful for industry analysis? Explain with a suitable industry choice of yours. [7M]
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UNIT II
- (a) What factors are to be considered in developing a competitive strategy? [7M]
(b) What are the three important business level strategies or generic strategies? Explain in brief about each one of them. [7M] - (a) How can a company differentiate with competitive advantage when compared to competitors? Discuss. [7M]
(b) What are the common types of driving forces for industry? [7M]
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UNIT III
- (a) Explain the different forms of corporate restructuring in brief. [7M]
(b) What is a turnaround strategy? How do you identify that there is a need for a turnaround strategy? And how do you implement turnaround strategies? [7M] - (a) Why do companies follow diversification as a growth strategy? Discuss the different types of diversification. [7M]
(b) Why do companies follow mergers and acquisitions as corporate level strategies? Discuss. [7M]
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UNIT IV
- (a) What are the benefits and costs associated with global strategies? [7M]
(b) Explain the various strategies to enter international markets. [7M] - (a) When do you advise the company for a strategic alliance? What are the alternatives available? [7M]
(b) What are the challenges faced by the CEO in the selection of international strategies? [7M]
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UNIT V
- (a) Does structure come first, or strategy? Analyze your answer with proper justification. Explain SBU structure in detail with its features. [7M]
(b) Explain the steps in the strategic evaluation process. [7M] - (a) What are the different steps involved in the strategic implementation process? [7M]
(b) What are the different strategic controls? Discuss. [7M]
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