Download JNTUH MBA 3rd Sem 2018 Jan Strategic Management Question Paper

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Question Paper Code: CMB012

MBA III Semester End Examinations (Regular) - January, 2018

Regulation: R16

Strategic Management

(MASTER OF BUSINESS ADMINISTRATION)

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Time: 3 Hours

Max Marks: 70

Answer ONE Question from each Unit

All Questions Carry Equal Marks

All parts of the question must be answered in one place only

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UNIT I

1. (a) What is the purpose of a mission statement? How are mission and vision statements interrelated? [7M]
   (b) What are critical success factors? How do you identify them? [7M]
2. (a) Define strategic management and classify the different steps involved in it? Do you think it can be applicable to MBA students to plan their career? Justify your answer. [7M]
   (b) How can Porter's five forces model be helpful for industry analysis? Explain with a suitable industry choice of yours. [7M]

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UNIT II

1. (a) What factors are to be considered in developing a competitive strategy? [7M]
   (b) What are the three important business level strategies or generic strategies? Explain in brief about each one of them. [7M]
2. (a) How can a company differentiate with competitive advantage when compared to competitors? Discuss. [7M]
   (b) What are the common types of driving forces for industry? [7M]

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UNIT III

1. (a) Explain the different forms of corporate restructuring in brief. [7M]
   (b) What is a turnaround strategy? How do you identify that there is a need for a turnaround strategy? And how do you implement turnaround strategies? [7M]
2. (a) Why do companies follow diversification as a growth strategy? Discuss the different types of diversification. [7M]
   (b) Why do companies follow mergers and acquisitions as corporate level strategies? Discuss. [7M]

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UNIT IV

1. (a) What are the benefits and costs associated with global strategies? [7M]
   (b) Explain the various strategies to enter international markets. [7M]
2. (a) When do you advise the company for a strategic alliance? What are the alternatives available? [7M]
   (b) What are the challenges faced by the CEO in the selection of international strategies? [7M]

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UNIT V

1. (a) Does structure come first, or strategy? Analyze your answer with proper justification. Explain SBU structure in detail with its features. [7M]
   (b) Explain the steps in the strategic evaluation process. [7M]
2. (a) What are the different steps involved in the strategic implementation process? [7M]
   (b) What are the different strategic controls? Discuss. [7M]

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