Download JNTUH MBA 4th Sem 2019 April Product and Brand Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA Fourth Year (4th Semester) 2019 April Product and Brand Management Question Paper.

HallTicketNo QuestionPaperCode:CMB417
.
.
MBAIVSemesterEndExaminations(Regular)-April,2019
Regulation: .?R16
PRODUCTANDBRANDMANAGEMENT
Time:3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Writeabouttheobjectivesofproductmanagementanddescribethevariousstagesinvolvedin
Newproductdevelopment. [7M]
(b) Describeaboutthedi?erenttypeofgrowthstrategiesandexplainaboutintensivegrowthand
integrativegrowthstrategies [7M]
2. (a) De?nethetermproductinnovation,explainpro?sandcon?sofproductinnovation. [7M]
(b) Explainindetailtheroleofresearchanddevelopmentprocessinmarketing. [7M]
UNIT?II
3. (a) Writeabouttheadlittleproductportfolioanalysiswithtwoexamples. [7M]
(b) DiscussindetailaboutBostonConsultancyGroup(BCG)andGEMc.KinseyMatrixofportfolio
management. [7M]
4. (a) De?nethetermnewproduct.Discussthereasonsforfailureofnewproductwithanexample.
[7M]
(b) De?neproductmapsanddiscussbrie?yaboutdesignformanufacturingaproduct. [7M]
UNIT?III
5. (a) De?neaboutadoptionprocessandexplainindetailthestagesofadoptionprocess. [7M]
(b) De?neperceptualmapsandexplainadvantagesanddisadvantagesofperceptualmaps. [7M]
6. (a) Discussthebene?tsanddrawbacksofusageofbrandpersonalityinbrandcommunication.[7M]
(b) De?nethetermBrandawarenessandexplainadvantagesanddisadvantagesofbrandawareness.
[7M]
UNIT?IV
7. (a) AssumingyourselfasabranddevelopmentmanagerofNestle?smaggiproduct,postmaggicrisis,
youareaskedbythecompanytodevelopuniquebrandrepositioningstrategyforIndianmarket.
Explainindetail. [7M]
(b) Explainaboutthebrandresonanceanddiscussfourcategoriesinbrandresonance. [7M]
Page1of2
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HallTicketNo QuestionPaperCode:CMB417
.
.
MBAIVSemesterEndExaminations(Regular)-April,2019
Regulation: .?R16
PRODUCTANDBRANDMANAGEMENT
Time:3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Writeabouttheobjectivesofproductmanagementanddescribethevariousstagesinvolvedin
Newproductdevelopment. [7M]
(b) Describeaboutthedi?erenttypeofgrowthstrategiesandexplainaboutintensivegrowthand
integrativegrowthstrategies [7M]
2. (a) De?nethetermproductinnovation,explainpro?sandcon?sofproductinnovation. [7M]
(b) Explainindetailtheroleofresearchanddevelopmentprocessinmarketing. [7M]
UNIT?II
3. (a) Writeabouttheadlittleproductportfolioanalysiswithtwoexamples. [7M]
(b) DiscussindetailaboutBostonConsultancyGroup(BCG)andGEMc.KinseyMatrixofportfolio
management. [7M]
4. (a) De?nethetermnewproduct.Discussthereasonsforfailureofnewproductwithanexample.
[7M]
(b) De?neproductmapsanddiscussbrie?yaboutdesignformanufacturingaproduct. [7M]
UNIT?III
5. (a) De?neaboutadoptionprocessandexplainindetailthestagesofadoptionprocess. [7M]
(b) De?neperceptualmapsandexplainadvantagesanddisadvantagesofperceptualmaps. [7M]
6. (a) Discussthebene?tsanddrawbacksofusageofbrandpersonalityinbrandcommunication.[7M]
(b) De?nethetermBrandawarenessandexplainadvantagesanddisadvantagesofbrandawareness.
[7M]
UNIT?IV
7. (a) AssumingyourselfasabranddevelopmentmanagerofNestle?smaggiproduct,postmaggicrisis,
youareaskedbythecompanytodevelopuniquebrandrepositioningstrategyforIndianmarket.
Explainindetail. [7M]
(b) Explainaboutthebrandresonanceanddiscussfourcategoriesinbrandresonance. [7M]
Page1of2
8. (a) De?nethetermbrandlicensingandfranchising.WriteaboutPro?sandCon?sofusingfranchise
model. [7M]
(b) Illustratewithanexampletheadvantagesanddisadvantagesofbrandextensionsstrategy.[7M]
UNIT?V
9. (a) De?nebrandequityandexplaindi?erentstagesincustomerbrandequityprocess. [7M]
(b) Discussindetailanyonemethod/approachofbrandvaluation. [7M]
10. (a) Discussbrie?yaboutbrandrevitalizationandexplainthewaymarketersusethebrandrevital-
izationstrategy. [7M]
(b) De?nebrandcrisisandtakinganexampleofyourchoiceexplainhowcompany/iesmanagedthe
brandcrisis. [7M]
Page2of2
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