Download JNTUH MBA 4th Sem 2019 April Retail Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA Fourth Year (4th Semester) 2019 April Retail Management Question Paper.

HallTicketNo QuestionPaperCode:CMB416
.
.
MBAIVSemesterEndExaminations(Regular)-April,2019
Regulation: .?R16
RETAILMANAGEMENT
(MBA)
Time:3Hours (Elective:Marketing) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Whatisretailingandwhatdoretailersdo?Explainthefunctionofretailers. [7M]
(b) De?nee-retailingexplainthestructureofretailingaroundtheworldandthefactorsresponsible
forthesedi?erences. [7M]
2. (a) Whoisyourfavoriteretailer? Whydoyoulikethisretailer? whatwouldacompetitiveretailer
havetodotogetyourpatronage. [7M]
(b) Whatarethedi?erenttypesofretailing?Explaincharacteristicsofretailers. [7M]
UNIT?II
3. (a) Discussindetailwithanexampletheconsumerbuyingprocess. [7M]
(b) Describeaboutdemographicon-lineshoppersinIndia?Discussthegrowthofanyon-lineshop-
pinginIndia? [7M]
4. (a)Whatdoyoumeanbyshoppingenvironment?Whatareretailersdoingtoimprovetheirstores
environment?Whatarethee?ectsofstoresenvironmentonshoppingbehavior? [7M]
(b)Whatissocioculturalenvironment? Explaintheimpactofsocioculturalfactorsonconsumer
buyingbehaviorandbuyingdecisions. [7M]
UNIT?III
5. (a)Whatarethedi?erenttypesofownershipbasedretailing?Howcanindependentretailercompete
againstlargenationalchains. [7M]
(b)Whatisretaillifecycle?Discussdi?erentstagesofretaillifecyclewithdiagramanddiscussthe
futurechallenges. [7M]
6. (a)De?necompetitionandbrie?yexplaindi?erenttypesofcompetition?andalsoexplainwheelof
retailingwithdiagram. [7M]
(b)De?neretailformatsExplaintheclassi?cationofretailformatsbasedonnonstorewithadvan-
tagesanddisadvantagesofeach. [7M]
UNIT?IV
7. (a)WhatissupplychainManagement?WhataretheobjectivesofSCMinretailing. [7M]
(b)Whatisretailingpricing?Explainthedi?erentpricingstrategiesinretailing,Whatfactorsa?ect
pricingdecision? [7M]
Page1of2
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HallTicketNo QuestionPaperCode:CMB416
.
.
MBAIVSemesterEndExaminations(Regular)-April,2019
Regulation: .?R16
RETAILMANAGEMENT
(MBA)
Time:3Hours (Elective:Marketing) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Whatisretailingandwhatdoretailersdo?Explainthefunctionofretailers. [7M]
(b) De?nee-retailingexplainthestructureofretailingaroundtheworldandthefactorsresponsible
forthesedi?erences. [7M]
2. (a) Whoisyourfavoriteretailer? Whydoyoulikethisretailer? whatwouldacompetitiveretailer
havetodotogetyourpatronage. [7M]
(b) Whatarethedi?erenttypesofretailing?Explaincharacteristicsofretailers. [7M]
UNIT?II
3. (a) Discussindetailwithanexampletheconsumerbuyingprocess. [7M]
(b) Describeaboutdemographicon-lineshoppersinIndia?Discussthegrowthofanyon-lineshop-
pinginIndia? [7M]
4. (a)Whatdoyoumeanbyshoppingenvironment?Whatareretailersdoingtoimprovetheirstores
environment?Whatarethee?ectsofstoresenvironmentonshoppingbehavior? [7M]
(b)Whatissocioculturalenvironment? Explaintheimpactofsocioculturalfactorsonconsumer
buyingbehaviorandbuyingdecisions. [7M]
UNIT?III
5. (a)Whatarethedi?erenttypesofownershipbasedretailing?Howcanindependentretailercompete
againstlargenationalchains. [7M]
(b)Whatisretaillifecycle?Discussdi?erentstagesofretaillifecyclewithdiagramanddiscussthe
futurechallenges. [7M]
6. (a)De?necompetitionandbrie?yexplaindi?erenttypesofcompetition?andalsoexplainwheelof
retailingwithdiagram. [7M]
(b)De?neretailformatsExplaintheclassi?cationofretailformatsbasedonnonstorewithadvan-
tagesanddisadvantagesofeach. [7M]
UNIT?IV
7. (a)WhatissupplychainManagement?WhataretheobjectivesofSCMinretailing. [7M]
(b)Whatisretailingpricing?Explainthedi?erentpricingstrategiesinretailing,Whatfactorsa?ect
pricingdecision? [7M]
Page1of2
8. (a)Whatpricingfactorsdoretailersusetoin?uenceconsumerpurchasesexplaintheiradvantages
anddisadvantages. [7M]
(b)Whatisretailinginventorymanagement? Howisitdi?erentfromotherformofinventory?
Explainthefunctionsofretailinventorymanagementforretailbusiness? [7M]
UNIT?V
9. (a)Whataretheobjectivesofstoresdesign?Describethevariouslayoutsusedinretailing. [7M]
(b)Howisstore?oorspaceassignedtomerchandiseanddepartment?Whatarethebesttechniques
formerchandisingpresentation? [7M]
10. (a)Assumeyouhavebeenhiredasaconsultanttoassesalocaldiscountstoresspaceproductivity
whatanalyticaltoolswouldyouusetoassessthesituation?whatsuggestionwouldyoumaketo
improvethestoresspaceproductivity. [7M]
(b)Whatarethedi?erenttypesofdesignthatcanbeusedinstorelayout? whyaresomestores
moresuitedforparticulartypeoflayoutthanother. . [7M]
? ? ? ? ? ? ?
Page2of2
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