Download JNTUH MBA 4th Sem 2019 April Rural Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA Fourth Year (4th Semester) 2019 April Rural Marketing Question Paper.

HallTicketNo QuestionPaperCode:CMB418
.
.
MBAIVSemesterEndExaminations(Regular)-April,2019
Regulation: .?R16
RuralMarketing
Time:3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Di?erentiatebetweenruralandurbanmarkets?Whataretheirimplicationtomarketing.[7M]
(b) De?neruralmarketingresearch? Elaboratehowruralmarketresearchisdi?cultfromurban
market. [7M]
2. (a) ?Ruralconsumerarebrandloyal?,evaluatethestatementandexaminetheadoptabilityofrural
consumer. [7M]
(b) Howruralconsumersareclassi?ed?andbrie?yexplaintheirbuyingbehavior. [7M]
UNIT?II
3. (a) Explainhowsocialclasscanbebaseforsegmentation.Givethebene?tsofsuchsegmentation.
[7M]
(b) Examinetheimportanceandpossibilitiesofmultiattributesegmentation. [7M]
4. (a) Brie?yexplaintheclassi?cationofruralmarketswithexamples. [7M]
(b) ExplaintheroleofregulatedmarketsonmarketingofagriculturalproductsinIndianmarkets.
[7M]
UNIT?III
5. (a) Discusstheproductidentitystrategiesusedbyruralmarketers. [7M]
(b) Whatarethedi?erentapproachestopricing?Brie?yexplaineachofthem. [7M]
6. (a) De?nesalesforcemanagementandexplaintheconceptofsalesforcemanagement. [7M]
(b) Describethedi?erentformsoflocalmediaavailabletoruralmarketerswhichonewillbesuitable
topromotei)Fairnesscreamii)Refrigerator [7M]
UNIT?IV
7. (a) Brie?yexplaintheopportunitiesandchallengesformarketingagriculturalproducts. [7M]
(b) Describetheroleofcouncilofstateagriculturalmarketingboardsindevelopingagricultural
marketing. [7M]
Page1of2
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HallTicketNo QuestionPaperCode:CMB418
.
.
MBAIVSemesterEndExaminations(Regular)-April,2019
Regulation: .?R16
RuralMarketing
Time:3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) Di?erentiatebetweenruralandurbanmarkets?Whataretheirimplicationtomarketing.[7M]
(b) De?neruralmarketingresearch? Elaboratehowruralmarketresearchisdi?cultfromurban
market. [7M]
2. (a) ?Ruralconsumerarebrandloyal?,evaluatethestatementandexaminetheadoptabilityofrural
consumer. [7M]
(b) Howruralconsumersareclassi?ed?andbrie?yexplaintheirbuyingbehavior. [7M]
UNIT?II
3. (a) Explainhowsocialclasscanbebaseforsegmentation.Givethebene?tsofsuchsegmentation.
[7M]
(b) Examinetheimportanceandpossibilitiesofmultiattributesegmentation. [7M]
4. (a) Brie?yexplaintheclassi?cationofruralmarketswithexamples. [7M]
(b) ExplaintheroleofregulatedmarketsonmarketingofagriculturalproductsinIndianmarkets.
[7M]
UNIT?III
5. (a) Discusstheproductidentitystrategiesusedbyruralmarketers. [7M]
(b) Whatarethedi?erentapproachestopricing?Brie?yexplaineachofthem. [7M]
6. (a) De?nesalesforcemanagementandexplaintheconceptofsalesforcemanagement. [7M]
(b) Describethedi?erentformsoflocalmediaavailabletoruralmarketerswhichonewillbesuitable
topromotei)Fairnesscreamii)Refrigerator [7M]
UNIT?IV
7. (a) Brie?yexplaintheopportunitiesandchallengesformarketingagriculturalproducts. [7M]
(b) Describetheroleofcouncilofstateagriculturalmarketingboardsindevelopingagricultural
marketing. [7M]
Page1of2
8. (a)?GovernmentInterventioninagriculturalmarketingisinevitable?Substantiateyourargument.
[7M]
(b)WhataretheaimsandobjectivesofDirectorateofmarketinganinspection. [7M]
UNIT?V
9. (a)DescribetheimportanceofagriculturalcreditpolicyinIndia. [7M]
(b)Describetheroleandimportanceofagriculturalinsuranceinruralmarketing. [7M]
10. (a)DiscussindetailanytwotypesofcropinsuranceschemesinIndia. [7M]
(b)DescribetheroleandimportanceofNABARDinruraldevelopmentinIndia. [7M]
Page2of2
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