Download JNTUH MBA 4th Sem 2018 May Rural Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA Fourth Year (4th Semester) 2018 May Rural Marketing Question Paper.

HallTicketNo QuestionPaperCode:CMB418
.
.
MBAIVSemesterEndExaminations(Regular)-May/June,2018
Regulation: .?R16
RuralMarketing
Time:3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) De?neruralmarketing.Compareandcontrastruralandurbanmarkets. [7M]
(b) Isruralmarketingtransactionalordevelopmentalinitsapproach?Explainthefactorsthatmake
ruralmarketattractive. [7M]
2. (a) Whymarketersrequiretheknowledgeofconsumerbehavior?Whatarethelimitationsinknowing
aboutruralconsumers? [7M]
(b) Drawamodelofconsumerbehaviorandexplainthedi?erentelementsofthemodel. [7M]
UNIT?II
3. (a) Explaintherationaleforsegmentation.?Marketingapproachesvarywithdegreeofsegmentation?
Elobraoatewithexamples. [7M]
(b) Whatarethepre-requisitesfore?ectivesegmentation?Listthebasisofsegmentation. [7M]
4. (a) Howdoyousegmentmarketsbasedongeographicalvariables?Illustrate. [7M]
(b) Whatispsychographicsegmentation?Isitsuperiortoothertypesofsegmentation?Elaborate.
[7M]
UNIT?III
5. (a) Identifythe3levelsofproductdecisions,statingacompanyofyourchoice.Explainitsproduct
mixdecisions. [7M]
(b) Explainthesigni?canceofpricing.Writetheobjectivesofpricing. [7M]
6. (a) De?nesalesforcemanagement.Explaintheactivitiesofsalesforcewhichareinruralmarketing.
[7M]
(b) ListfewruralmarketingagenciesinIndia.Discussthechallengesofsalesforceinruralmarket.
[7M]
UNIT?IV
7. (a) Whatisagriculturemarketing?Explaintheobjectivesofagriculturemarketing. [7M]
(b) DescribetheobjectivesandrolesofFoodCorporationofIndia. [7M]
Page1of2
FirstRanker.com - FirstRanker's Choice
HallTicketNo QuestionPaperCode:CMB418
.
.
MBAIVSemesterEndExaminations(Regular)-May/June,2018
Regulation: .?R16
RuralMarketing
Time:3Hours (MBA) MaxMarks: 70
AnswerONEQuestionfromeachUnit
AllQuestionsCarryEqualMarks
Allpartsofthequestionmustbeansweredinoneplaceonly
UNIT?I
1. (a) De?neruralmarketing.Compareandcontrastruralandurbanmarkets. [7M]
(b) Isruralmarketingtransactionalordevelopmentalinitsapproach?Explainthefactorsthatmake
ruralmarketattractive. [7M]
2. (a) Whymarketersrequiretheknowledgeofconsumerbehavior?Whatarethelimitationsinknowing
aboutruralconsumers? [7M]
(b) Drawamodelofconsumerbehaviorandexplainthedi?erentelementsofthemodel. [7M]
UNIT?II
3. (a) Explaintherationaleforsegmentation.?Marketingapproachesvarywithdegreeofsegmentation?
Elobraoatewithexamples. [7M]
(b) Whatarethepre-requisitesfore?ectivesegmentation?Listthebasisofsegmentation. [7M]
4. (a) Howdoyousegmentmarketsbasedongeographicalvariables?Illustrate. [7M]
(b) Whatispsychographicsegmentation?Isitsuperiortoothertypesofsegmentation?Elaborate.
[7M]
UNIT?III
5. (a) Identifythe3levelsofproductdecisions,statingacompanyofyourchoice.Explainitsproduct
mixdecisions. [7M]
(b) Explainthesigni?canceofpricing.Writetheobjectivesofpricing. [7M]
6. (a) De?nesalesforcemanagement.Explaintheactivitiesofsalesforcewhichareinruralmarketing.
[7M]
(b) ListfewruralmarketingagenciesinIndia.Discussthechallengesofsalesforceinruralmarket.
[7M]
UNIT?IV
7. (a) Whatisagriculturemarketing?Explaintheobjectivesofagriculturemarketing. [7M]
(b) DescribetheobjectivesandrolesofFoodCorporationofIndia. [7M]
Page1of2
8. (a) Explaintheroleandimportanceofcooperativemarketinginruralmarketing. [7M]
(b) DescribetheobjectivesofNationalInstituteofAgricultureMarketing. [7M]
UNIT?V
9. (a) DescribetheinstitutionalstructureforAgriculturalCreditPolicy. [7M]
(b) ElucidatetheroleandimportanceofNABARDinruraldevelopmentinIndia. [7M]
10. (a) ElaboratethehistoryandmeaningofcropinsuranceinIndia.Listafewcropinsuranceschemes
inIndia. [7M]
(b) Whatisagricultureinsurance?Whyagricultureinsuranceisconsideredasspeciallineofinsur-
ance? [7M]
Page2of2
FirstRanker.com - FirstRanker's Choice