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Download JNTUH MBA 4th Sem 2018 May Rural Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA Fourth Year (4th Semester) 2018 May Rural Marketing Question Paper.

This post was last modified on 04 December 2019

This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


Hall Ticket No

Question Paper Code: CMB418

MBA IV Semester End Examinations (Regular) - May/June, 2018

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Regulation: R16

Rural Marketing

(MBA)

Time: 3 Hours

Max Marks: 70

Answer ONE Question from each Unit

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All Questions Carry Equal Marks

All parts of the question must be answered in one place only

UNIT - I

  1. (a) Define rural marketing. Compare and contrast rural and urban markets. [7M]
    (b) Is rural marketing transactional or developmental in its approach? Explain the factors that make rural market attractive. [7M]
  2. (a) Why marketers require the knowledge of consumer behavior? What are the limitations in knowing about rural consumers? [7M]

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    (b) Draw a model of consumer behavior and explain the different elements of the model. [7M]

UNIT - II

  1. (a) Explain the rationale for segmentation. “Marketing approaches vary with degree of segmentation” Elaborate with examples. [7M]
    (b) What are the pre-requisites for effective segmentation? List the basis of segmentation. [7M]
  2. (a) How do you segment markets based on geographical variables? Illustrate. [7M]
    (b) What is psychographic segmentation? Is it superior to other types of segmentation? Elaborate. [7M]
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UNIT - III

  1. (a) Identify the 3 levels of product decisions, stating a company of your choice. Explain its product mix decisions. [7M]
    (b) Explain the significance of pricing. Write the objectives of pricing. [7M]
  2. (a) Define sales force management. Explain the activities of sales force which are in rural marketing. [7M]
    (b) List few rural marketing agencies in India. Discuss the challenges of sales force in rural market. [7M]

UNIT IV

  1. (a) What is agriculture marketing? Explain the objectives of agriculture marketing. [7M]

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    (b) Describe the objectives and roles of Food Corporation of India. [7M]
  2. (a) Explain the role and importance of cooperative marketing in rural marketing. [7M]
    (b) Describe the objectives of National Institute of Agriculture Marketing. [7M]

UNIT - V

  1. (a) Describe the institutional structure for Agricultural Credit Policy. [7M]
    (b) Elucidate the role and importance of NABARD in rural development in India. [7M]
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  3. (a) Elaborate the history and meaning of crop insurance in India. List a few crop insurance schemes in India. [7M]
    (b) What is agriculture insurance? Why agriculture insurance is considered as special line of insurance? [7M]

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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)