Download GTU B.Pharma 2018 Summer 7th Sem 2270009 Pharmaceutical Marketing Management Question Paper

Download GTU (Gujarat Technological University) B.Pharma (Bachelor of Pharmacy) 2018 Summer 7th Sem 2270009 Pharmaceutical Marketing Management Previous Question Paper

Seat No.: _____ Enrolment No. _____________
GUJARAT TECHNOLOGICAL UNIVERSITY
B. Pharm. - SEMESTER?7 ? EXAMINATION ? SUMMER -2018

Subject Code: 2270009 Date: 01/06/2018
Subject Name: Pharmaceutical Marketing Management
Time: 02:30 PM TO 05:30 PM
Total Marks: 80

Instructions:


1. Attempt any five questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 (a) Specify the requirements for Wholesale and Retail Medical store. Draw layout 06
of good Retail Medical store.

(b) Describe the steps to be taken for efficient International marketing.
05

(c) What are the various steps involved in personal selling?
05



Q.2 (a) Explain the role of Pharmexcil and other Government institutions in 06
international marketing.

(b) Explain ethical marketing and franchise marketing.
05

(c) Explain the implication of Patents and Trademarks on marketing.
05



Q.3 (a) Describe in detail New Product Development Process in pharmaceutical 06
industry.

(b) Explain functions of a wholesaler.
05

(c) List out any four functions and advantages of retailers.
05



Q.4 (a) Highlight the role of IPR and protection on International patents in marketing.
06

(b) Explain the requirements of Dossier preparation for US.
05

(c) Write a note on Indian medical council regulations 2002.
05



Q.5 (a) What is product management? Explain in detail product life cycle.
06

(b) Write a short note on DPCO.
05

(c) Write a note on pharmacovigilance program of India.
05



Q. 6 (a) What do you mean by prescription research? Explain it in detail.
06

(b) Explain the efficient system of Recruitment, Training and Performance 05
Appraisal.

(c) Write a note on opportunities for existing and new innovative products.
05



Q.7 (a) Write a note on Supply chain and Cold chain.
06

(b) Explain the roll of pharmaceutical marketing within organization and medical 05
profession.

(c) Discuss the role of medical representative in pharmaceutical marketing.
05
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