Seat No.: Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
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B. Pharm. - SEMESTER-7 * EXAMINATION - SUMMER -2018
Subject Code: 2270009 Date: 01/06/2018
Subject Name: Pharmaceutical Marketing Management
Time: 02:30 PM TO 05:30 PM Total Marks: 80
Instructions:
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- Attempt any five questions.
- Make suitable assumptions wherever necessary.
- Figures to the right indicate full marks.
Q.1 (a) Specify the requirements for Wholesale and Retail Medical store. Draw layout of good Retail Medical store. 06
(b) Describe the steps to be taken for efficient International marketing. 05
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(c) What are the various steps involved in personal selling? 05
Q.2 (a) Explain the role of Pharmexcil and other Government institutions in international marketing. 06
(b) Explain ethical marketing and franchise marketing. 05
(c) Explain the implication of Patents and Trademarks on marketing. 05
Q.3 (a) Describe in detail New Product Development Process in pharmaceutical industry. 06
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(b) Explain functions of a wholesaler. 05
(c) List out any four functions and advantages of retailers. 05
Q.4 (a) Highlight the role of IPR and protection on International patents in marketing. 06
(b) Explain the requirements of Dossier preparation for US. 05
(c) Write a note on Indian medical council regulations 2002. 05
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Q.5 (a) What is product management? Explain in detail product life cycle. 06
(b) Write a short note on DPCO. 05
(c) Write a note on pharmacovigilance program of India. 05
Q.6 (a) What do you mean by prescription research? Explain it in detail. 06
(b) Explain the efficient system of Recruitment, Training and Performance Appraisal. 05
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(c) Write a note on opportunities for existing and new innovative products. 05
Q.7 (a) Write a note on Supply chain and Cold chain. 06
(b) Explain the roll of pharmaceutical marketing within organization and medical profession. 05
(c) Discuss the role of medical representative in pharmaceutical marketing. 05
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This download link is referred from the post: GTU B.Pharma 2018 Summer Question Papers || Gujarat Technological University
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