Download OU BBA 2017 Dec 1st Semester 5002 Basics of Marketing Question Paper

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TIME : 3 HOURS

CODE No. 5002

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FACULTY OF MANAGEMENT

BBA I-SEMESTER (CBCS) EXAMINATION, DECEMBER 2017

SUBJECT : BASICS OF MARKETING

COUSRE No. 106 (BB) MAX. MARKS : 80

NOTE : ANSWER ALL THE QUESTIONS

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PART-A ANSWER ANY FIVE QUESTIONS (5 X 4 = 20 MARKS) (SHORT ANSWER TYPE)

1. Marketing Myopia
2. Product Mix
3. Multibrand
4. Zero Channels

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5. Durable Product
6. Cross Culture
7. Personal Selling
8. Publicity

PART-B ANSWER ANY FIVE QUESTIONS (5 X 12 = 60 MARKS) (ESSAY ANSWER TYPE)

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1. a. What do you mean by marketing ? State the evolution of Marketing
2. b. Explain the difference between selling and marketing
3. a. What is market Segmentation-? What are the levels for effective segmentation ?
4. b. What is positioning ?.Explain the positioning strategies for consumer market
5. a. Discuss the concept-of product and need for the classification of products

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6. b. Explain the different stages in new product development.
7. a. Explain the role of price in marketing mix ? Discuss the objectives of pricing.
8. b. Define PLC ? Explain marketing strategies in PLC
9. a. What are the advantages and disadvantages of various media of advertising
10. b. Define distribution and explain the factors influencing the Channel Decisions.

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