Download PTU (Punjab Technical University) BSc FD (Fashion Design or Bachelor of Science in Fashion Design) 4th Semester 72331 SURVEY OF APPAREL MERCHANDISING Last 10 Years 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 and 2010 Previous Question Papers.
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?4)
SURVEY OF APPAREL MERCHANDISING
Subject Code : B.Sc. FD-406
M.Code : 72331
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.
SECTION-A
1. Attempt all questions in brief :
a) Define Fashion Marketing.
b) What do you understand by market mix?
c) What role does segmentation plays in marketing?
d) State any two methods of pricing.
e) Define Buying Behavior
f) Why is promotion done?
g) State the importance of sales promotion.
h) State any two responsibilities of a merchandiser.
i) Define Branding.
j) Define Retailing.
k) What do you understand by fashion retail management?
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1 | M-72331 (S22)-1109
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?4)
SURVEY OF APPAREL MERCHANDISING
Subject Code : B.Sc. FD-406
M.Code : 72331
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.
SECTION-A
1. Attempt all questions in brief :
a) Define Fashion Marketing.
b) What do you understand by market mix?
c) What role does segmentation plays in marketing?
d) State any two methods of pricing.
e) Define Buying Behavior
f) Why is promotion done?
g) State the importance of sales promotion.
h) State any two responsibilities of a merchandiser.
i) Define Branding.
j) Define Retailing.
k) What do you understand by fashion retail management?
2 | M-72331 (S22)-1109
1) State any two levels of distribution channels
m) Why is Consumer profile important?
n) Define Mark-Ups.
o) State the importance of special events in fashion promotion.
SECTION-B
UNIT-I
Q2. Define marketing. Discuss the concept of marketing in detail.
Q3. Discuss consumer markets and buyer behavior in detail in relation to apparel
merchandising.
UNIT-II
Q4. Write in detail about the Product Life Cycle. Also discuss the about its pricing objectives in
detail.
Q5. Explain the following :
a) Marketing channels
b) Distribution Channels
UNIT-III
Q6. Discuss in detail the role and responsibilities of a Merchandiser. What you understand by
fashion retail management?
Q7. Discuss in detail the different retail operations.
NOTE : Disclosure of identity by writing mobile number or making passing request on any
page of Answer sheet will lead to UMC against the Student.
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This post was last modified on 07 December 2019