Download PTU B.Sc FD (Fashion Design) 2019 May 4th Semester 72331 SURVEY OF APPAREL MERCHANDISING Question Paper

Roll No.

Total No. of Pages : 02

Total No. of Questions : 07

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B.Sc.(FD) (2013 to 2017) (Sem.-4)

SURVEY OF APPAREL MERCHANDISING

Subject Code : B.Sc. FD-406

M.Code: 72331

Time: 3 Hrs.

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Max. Marks : 60

INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.

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4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

1. Attempt all questions in brief :
   1. Define Fashion Marketing.
   2. What do you understand by market mix?
   3. What role does segmentation plays in marketing?

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   4. State any two methods of pricing.
   5. Define Buying Behavior.
   6. Why is promotion done?
   7. State the importance of sales promotion.
   8. State any two responsibilities of a merchandiser.

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   9. Define Branding.
   10. Define Retailing.
   11. What do you understand by fashion retail management?
   12. State any two levels of distribution channels
   13. Why is Consumer profile important?

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   14. Define Mark-Ups.
   15. State the importance of special events in fashion promotion.

SECTION-B

UNIT-I

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2. Define marketing. Discuss the concept of marketing in detail.
3. Discuss consumer markets and buyer behavior in detail in relation to apparel merchandising.

UNIT-II

4. Write in detail about the Product Life Cycle. Also discuss the about its pricing objectives in detail.
5. Explain the following :
   1. Marketing channels

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   2. Distribution Channels

UNIT-III

6. Discuss in detail the role and responsibilities of a Merchandiser. What you understand by fashion retail management?
7. Discuss in detail the different retail operations.

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NOTE : Disclosure of identity by writing mobile number or making passing request on any page of Answer sheet will lead to UMC against the Student.

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