Download PTU B.Sc FD (Fashion Design) 2019 May 5th Semester 72545 MARKETING and BUSINESS STRATEGY Question Paper

Roll No.

Total No. of Pages : 02

Total No. of Questions : 07

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B.Sc.(FD) (2013 to 2017) (Sem.-5)

MARKETING & BUSINESS STRATEGY

Subject Code : BScFD-504

M.Code : 72545

Time: 3 Hrs.

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Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B consists of THREE Sub-sections: Units-I, II, III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.

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4. Student has to attempt ONE question from each Unit.

SECTION-A

Q1. Answer briefly :

1. Indian Apparel industry
2. Manufacturing issues

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3. Distribution trends policies
4. Retail trends
5. Brand expansion
6. SWOT
7. Organizational structure of apparel industry

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8. Consumer profiling
9. Brand building
10. Categories of stores
11. Distribution channels
12. Engineered garments

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13. Promotion & advertisement
14. Evolution of retailing in India
15. Marketing research

SECTION-B

UNIT-I

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Q2. What are the various sectors involve in apparel industry? Discuss the characteristics of each sector.

Q3. Discuss the working system of major players of apparel industry.

UNIT-II

04. What do you mean by brands? How companies maintain their brands?

Q5. Discuss the role of distribution channels used in Indian apparel industry

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UNIT-III

Q6. Discuss the export scenario of Indian apparel industry.

Q7. Give the overview of the apparel Industry in developed economics in detail.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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