Download PTU B.Sc FD (Fashion Design) 2019 May 5th Semester 72545 MARKETING and BUSINESS STRATEGY Question Paper

Download PTU (Punjab Technical University) BSc FD (Fashion Design or Bachelor of Science in Fashion Design) 5th Semester 72545 MARKETING and BUSINESS STRATEGY Last 10 Years 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 and 2010 Previous Question Papers.

1 | M - 7 2 5 4 5 ( S 2 2 ) - 4 4 5
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?5)
MARKETING & BUSINESS STRATEGY
Subject Code : BScFD-504
M.Code : 72545
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II, III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt ONE question from each Unit.

SECTION-A
Q1. Answer briefly :
a) Indian Apparel industry
b) Manufacturing issues
c) Distribution trends policies
d) Retail trends
e) Brand expansion
f) SWOT
g) Organizational structure of apparel industry
h) Consumer profiling
i) Brand building
j) Categories of stores
k) Distribution channels
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1 | M - 7 2 5 4 5 ( S 2 2 ) - 4 4 5
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?5)
MARKETING & BUSINESS STRATEGY
Subject Code : BScFD-504
M.Code : 72545
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II, III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt ONE question from each Unit.

SECTION-A
Q1. Answer briefly :
a) Indian Apparel industry
b) Manufacturing issues
c) Distribution trends policies
d) Retail trends
e) Brand expansion
f) SWOT
g) Organizational structure of apparel industry
h) Consumer profiling
i) Brand building
j) Categories of stores
k) Distribution channels
2 | M - 7 2 5 4 5 ( S 2 2 ) - 4 4 5
l) Engineered garments
m) Promotion & advertisement
n) Evolution of retailing in India
o) Marketing research

SECTION-B
UNIT-I
Q2. What are the various sectors involve in apparel industry? Discuss the characteristics of
each sector.
Q3. Discuss the working system of major players of apparel industry.
UNIT-II
Q4. What do you mean by brands? How companies maintain their brands?
Q5. Discuss the role of distribution channels used in Indian apparel industry
UNIT-III
Q6. Discuss the export scenario of Indian apparel industry.
Q7. Give the overview of the apparel Industry in developed economics in detail.




NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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