This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers
Roll No.
Total No. of Pages : 02
Total No. of Questions : 07
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B.Sc.(FD) (2013 to 2017) (Sem.-5)
MARKETING & BUSINESS STRATEGY
Subject Code : BScFD-504
M.Code : 72545
Time: 3 Hrs.
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Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
- SECTION-B consists of THREE Sub-sections: Units-I, II, III.
- Each Sub-section contains TWO questions each, carrying TEN marks each.
- Student has to attempt ONE question from each Unit.
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SECTION-A
Q1. Answer briefly :
- Indian Apparel industry
- Manufacturing issues
- Distribution trends policies
- Retail trends
- Brand expansion
- SWOT
- Organizational structure of apparel industry
- Consumer profiling
- Brand building
- Categories of stores
- Distribution channels
- Engineered garments
- Promotion & advertisement
- Evolution of retailing in India
- Marketing research
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SECTION-B
UNIT-I
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Q2. What are the various sectors involve in apparel industry? Discuss the characteristics of each sector.
Q3. Discuss the working system of major players of apparel industry.
UNIT-II
04. What do you mean by brands? How companies maintain their brands?
Q5. Discuss the role of distribution channels used in Indian apparel industry
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UNIT-III
Q6. Discuss the export scenario of Indian apparel industry.
Q7. Give the overview of the apparel Industry in developed economics in detail.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers
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