Download PTU B.Sc.(FD) Knits (Fashion Design) 2019 May 4th Semester 72826 VISUAL MERCHANDISING AND COMMUNICATION Question Paper

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Subject Code : BScFDK-408
M.Code :72826
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO

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marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A

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1. Write short notes on :
a) Merchandising
b) Window Display
c) Local market
d) Mood-board

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e) Brand
f) Exhibition
g) Fixtures
h) Importance of visual merchandising
i) Marketing

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j) Budgeting
k) List 5 international Knitwear Brands
l) Mannequin
m) Store layout
n) Grid layout

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o) Primary objective of Store Design
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1 | M-72826 (S21)-2256
Roll No. Total No. of Pages : 02
Total No. of Questions : 07

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B.Sc.(Fashion Design) Knits (2014 to 2017) (Sem.?4)
VISUAL MERCHANDISING AND COMMUNICATION
Subject Code : BScFDK-408
M.Code :72826
Time : 3 Hrs. Max. Marks : 60

--- Content provided by‌ FirstRanker.com ---

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

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SECTION-A
1. Write short notes on :
a) Merchandising
b) Window Display

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c) Local market
d) Mood-board
e) Brand
f) Exhibition
g) Fixtures

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h) Importance of visual merchandising
i) Marketing
j) Budgeting
k) List 5 international Knitwear Brands
l) Mannequin

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m) Store layout
n) Grid layout
o) Primary objective of Store Design
2 | M-72826 (S21)-2256
SECTION-B

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2. What do you understand by the term visual merchandising? What are its objectives and
why is it important?
3. Explain the following :
a) Color
b) Visual language

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4. What is the importance of window display in communicating the image of the brand?
Explain with the help of an example.
5. Explain the following in relation to visual merchandising :
a) Exhibition
b) Thematic display

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6. What are the various styles of visual merchandising that can be used? Explain in detail.
7. Discuss the following in relation to visual merchandising :
a) Lighting
b) Color
c) Fixtures

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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any

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page of Answer Sheet will lead to UMC against the Student.

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