Download PTU B.Sc.(FD) Knits (Fashion Design) 2019 May 4th Semester 72826 VISUAL MERCHANDISING AND COMMUNICATION Question Paper

Download PTU (Punjab Technical University) BSc FD Knits (Fashion Design or Bachelor of Science in Fashion Design) 4th Semester 72826 VISUAL MERCHANDISING AND COMMUNICATION Last 10 Years 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 and 2010 Previous Question Papers.

1 | M-72826 (S21)-2256
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(Fashion Design) Knits (2014 to 2017) (Sem.?4)
VISUAL MERCHANDISING AND COMMUNICATION
Subject Code : BScFDK-408
M.Code :72826
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
1. Write short notes on :
a) Merchandising
b) Window Display
c) Local market
d) Mood-board
e) Brand
f) Exhibition
g) Fixtures
h) Importance of visual merchandising
i) Marketing
j) Budgeting
k) List 5 international Knitwear Brands
l) Mannequin
m) Store layout
n) Grid layout
o) Primary objective of Store Design
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1 | M-72826 (S21)-2256
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(Fashion Design) Knits (2014 to 2017) (Sem.?4)
VISUAL MERCHANDISING AND COMMUNICATION
Subject Code : BScFDK-408
M.Code :72826
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
1. Write short notes on :
a) Merchandising
b) Window Display
c) Local market
d) Mood-board
e) Brand
f) Exhibition
g) Fixtures
h) Importance of visual merchandising
i) Marketing
j) Budgeting
k) List 5 international Knitwear Brands
l) Mannequin
m) Store layout
n) Grid layout
o) Primary objective of Store Design
2 | M-72826 (S21)-2256
SECTION-B
2. What do you understand by the term visual merchandising? What are its objectives and
why is it important?
3. Explain the following :
a) Color
b) Visual language
4. What is the importance of window display in communicating the image of the brand?
Explain with the help of an example.
5. Explain the following in relation to visual merchandising :
a) Exhibition
b) Thematic display
6. What are the various styles of visual merchandising that can be used? Explain in detail.
7. Discuss the following in relation to visual merchandising :
a) Lighting
b) Color
c) Fixtures




NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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