Download PTU I. K. Gujral Punjab Technical University (IKGPTU) MBA (Master of Business Administration) 2020 December 3rd Sem 76890 Marketing Research Previous Question Paper
Roll No.
Total No. of Pages : 02
Total No. of Questions : 17
MBA (2018 Batch) (Sem.?3)
MARKETING RESEARCH
Subject Code : MBA-302-18
M.Code : 76890
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A c ontains EIGHT questio ns carrying TWO marks each an d s tudents
has to attempt ALL que stions.
2 .
SECT ION-B c ons ists of FOUR Subsections : Units-I, II, III & IV. Ea ch Subsection
con tains TWO ques tions each carrying EIGHT marks each and stude nt has to
attemp t any ONE qu estio n from e ach Sub section.
3 .
SECT ION-C is COMPUL SORY and co nsists of ONE Case Stud y carrying TWEL VE
marks.
SECTION-A
1)
Highlight importance of marketing research.
2)
Outline concept of exploratory research.
3)
Outline the concept of control groups in marketing research.
4)
What do you mean by observation variables?
5)
Outline meaning of reliability of a scale.
6)
What do you mean by validity?
7)
Outline concept of semi structured questionnaire.
8)
What are purposes of undertaking factor analysis?
SECTION-B
UNIT-I
9)
Highlight scope of marketing research. Highlight the marketing research process.
10) Explain characteristic features of descriptive research, with examples. Highlight
advantages of using secondary data sources.
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UNIT-II
11) Critically examine salient features of alternative research designs, with illustrations.
12) What are the purposes of preparing a research proposal? Critically examine the contents
and format of a research proposal.
UNIT-III
13) Explain characteristic features of various types of questionnaires commonly used in
marketing research. What are the underlying principles involved in questionnaire design
14) Highlight distinctive features of various scales of measurement used in marketing
research. Give suitable illustrations in support of your answer.
UNIT-IV
15) What are the features of regression analysis? Identify the uses of regression analysis in
marketing research, with suitable examples.
16) Write notes on :
a) Descriptive Statistics
b) Scale Refinement
SECTION-C
17) Read the case study and answer the questions based on it :
A company TYPHOS wants to develop a solar powered mosquito repellent and wants to
get an idea of its possible market. It also wants to study customer expectations as well as
perception towards existing mosquito repellants. You have been hired as a consultant to
undertake the marketing research
Questions :
a) Prepare a detailed Research proposal including research objectives and methodology
to highlight the steps you will follow.
(8)
b) Draft a questionnaire/scale to help gather information.
(4)
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 14 February 2021