Download PTU I. K. Gujral Punjab Technical University (IKGPTU) MBA (Master of Business Administration) 2020 December 2nd Sem 76153 Business Analytics For Decision Making Previous Question Paper
Total No. of Pages : 03
Total No. of Questions : 17
MBA / MBA (IB) (2018 Batch) (Sem.?2)
BUSINESS ANALYTICS FOR DECISION MAKING
Subject Code : MBA-201-18
M.Code : 76153
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A c ontains EIGHT questio ns carrying TWO marks each an d s tudents
have to atte mpt ALL qu estio ns.
2 .
SECT ION-B c ons ists of FOUR Subsections : Units-I, II, III & IV. Ea ch Subsection
con tains T WO questions each ca rrying EIGHT ma rks each and s tudents have to
attemp t any ONE qu estio n from e ach Sub section.
3 .
SECT ION-C is COMPUL SORY and co nsists of ONE Case Stud y carrying TWEL VE
marks.
SECTION-A
Answer the following questions in 2-3 lines :
1.
What is Primary Data?
2.
What are applications of z-test?
3.
What is meant by level of significance?
4.
What is frequency distribution?
5.
What is base shifting in Index Numbers?
6.
What are linear equations?
7.
What is autocorrelation?
8.
What is Type-II error in Hypothesis Testing?
SECTION-B
UNIT-I
9.
Discuss the need and relevance of Business Analytics in the present business scenario.
Explain by citing examples.
10. Write notes on :
a. Rules of tabulation
b. Limitations of probability sampling methods
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UNIT-II
11. Why finding standard error is important for proper analysis of data. Explain by citing
examples
12. Write notes on :
a. Procedure of hypothesis testing
b. Applications of Chi-Square test
UNIT-III
13. Discuss the difference between partial and multiple correlation. Explain by citing
examples.
14. Write notes on :
a. Role of forecasting in business
b. Problem of Multicolinarity
UNIT-IV
15. What is Time Series Analysis? Discuss various methods of Time Series Analysis.
16. Write notes on :
a. Applications of Time Series Analysis
b. Importance of Index numbers in managerial decision making
SECTION-C
17. Case study :
Coca-Cola Amatil is the largest bottler and distributor of non-alcoholic, bottled beverages
in the Asia Pacific, and one of the largest bottlers of Coca-Cola products in the region.
How Trax Image Recognition for Retail is being used:
Prior to using Trax's imaging technology, Coca-Cola Amatil was relying on limited
and manual measurements of products in store, as well as delayed data sourced from
phone conversations.
Coca-Cola Amatil sales reps used Trax Retail Execution image-based technology to
take pictures of stores shelve with their mobile devices; these images were sent to the
Trax Cloud and analyzed, returning actionable reports within minutes to sales reps
and providing more detailed online assessments to management.
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Value proposition :
Real-time images of stock allowed sales reps to quickly identify performance gaps
and apply corrective actions in store. Reports on shelf share and competitive insights
also allowed reps to strategize on opportunities in store and over the phone with store
managers.
Coca-Cola Amatil gained 1.3% market share in the Asia Pacific region within five
months.
Global Tech LED is a LED lighting design and supplier to U.S. and international
markets, specializing in LED retrofits and fixtures for commercial spaces.
How Google Analytics is being used:
Google Analytics' Smart Lists were used to automatically identify Global Tech LED
prospects who were "Most Likely to Engage", and to then remarket to those users
with more targeted product pages.
Google's Conversion Optimizer was used to automatically adjust potential customer
bids for increased conversions.
Value proposition :
Remarketing campaigns triggered by Smart Lists drove 5 times more clicks than all
other display campaigns.
The click-through rate of Global Tech LED's remarketing campaigns was more than
two times the remarketing average of other campaigns.
Traffic to the company's website grew by more than 100%, and was able to re-engage
users in markets in which it was trying to make a dent, including South Asia, Latin
America, and Western Europe.
Use of the Conversion Optimizer allowed Global Tech LED to better allocate
marketing costs based on bid potential.
Case Questions :
a. Discuss how Coca-Cola Amatil used Trax Retail Execution image-based technology .
b. Discuss the value proposition of Google's analytical platform used by Global Tech
LED.
NOTE : Disclosure of Identity by writing Mobile No. or Marking of passing request on any
paper of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 14 February 2021