Total No. of Pages : 02
Total No. of Questions : 18
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BA (JAMC) (2018 Batch) (Sem.-3)
ADVERTISING
Subject Code : BAJMC-303-18
M.Code : 76746
Time : 3 Hrs. Max. Marks : 60
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INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
- SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
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Write briefly :
- Advertising Agency
- Creative Boutiques
- Brand Identity
- Billboards
- Product mix
- Direct Marketing
- Word-of-mouth promotion
- AAI
- Propaganda
- Maslow’s Hierarchy model
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SECTION-B
- Discuss the characteristics of advertising.
- Mention the major objectives of advertising.
- What is DAGMAR model of advertising?
- Discuss “advertising as tool of marketing”.
- Discuss the cultural, social and psychological aspects of advertising.
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SECTION-C
- Discuss the importance of advertising.
- What are the principles of advertising as per ASCI?
- What are five theories of advertisement?
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU BA Last 10 Years 2011-2021 Previous Question Papers|| Punjab Technical University