Download PTU BA 2020 Dec 3rd Sem 76746 Advertising Question Paper

Download PTU ( I.K.Gujral Punjab Technical University (IKGPTU)) Bachelor of Arts (BA) 3rd Sem 76746 Advertising Previous Question Papers

Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BA (JAMC) (2018 Ba tch) (Sem.?3)
ADVERTISING
Subject Code : BAJMC-303-18
M.Code : 76746
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT ION-B c ontains F IVE questions c arrying FIVE marks eac h and s tud ents
have to atte mpt any FOUR q ues tions.
3 .
SECT ION-C contains THREE questions carrying T EN marks e ach and s tudents
have to atte mpt any T WO questio ns.
SECTION-A
Write briefly :
1.
Advertising Agency
2.
Creative Boutiques
3.
Brand Identity
4.
Billboards
5.
Product mix
6.
Direct Marketing
7.
Word-of-mouth promotion
8.
AAI
9.
Propaganda
10. Maslow's Hierarchy model
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SECTION-B
11. Discuss the characteristics of advertising.
12. Mention the major objectives of advertising.
13. What is DAGMAR model of advertising?
14. Discuss "advertising as tool of marketing".
15. Discuss the cultural, social and psychological aspects of advertising.
SECTION-C
16. Discuss the importance of advertising.
17. What are the principles of advertising as per ASCI?
18. What are five theories of advertisement?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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(S2)- 323

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