Download PTU BA 2020 Dec 3rd Sem 76747 Public Relations Question Paper

Download PTU ( I.K.Gujral Punjab Technical University (IKGPTU)) Bachelor of Arts (BA) 3rd Sem 76747 Public Relations Previous Question Papers

Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BA (JAMC) (2018 Batch) (Sem.?3)
PUBLIC RELATIONS
Subject Code : BAJMC304-18
M.Code : 76747
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT ION-B c ontains F IVE questions c arrying FIVE marks eac h and s tud ents
have to atte mpt any FOUR q ues tions.
3 .
SECT ION-C contains THREE questions carrying T EN marks e ach and s tudents
have to atte mpt any T WO questio ns.
SECTION-A
Write briefly :
1.
Brand placement
2.
PRSI
3.
Rejoinders
4.
Tie-ups
5.
Backgrounders
6.
Press conference
7.
Op-Ed
8.
Sponsorships
9.
Image management
10. Press release
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SECTION-B
11. Discuss the importance of market research.
12. What are PR and publicity drives?
13. Discuss the major roles played by public relations in an organization.
14. Discuss the role of PR in crisis management.
15. Discuss the issue of paid news in India.
SECTION-C
16. How the evolution of technology has changed the PR process?
17. What are the major PR activities that help media to make News?
18. What is employee relations and how it helps organizations?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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