Download PTU ( I.K.Gujral Punjab Technical University (IKGPTU)) The Bachelor of Business Administration (BBA) 2020 December 3rd Sem 76656 Marketing Management Previous Question Paper
Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BBA (2018 Ba tch) (Sem.?3)
MARKETING MANAGEMENT
Subject Code : BBA-302 -18
M.Code : 76656
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT ION-B cons ists of F OUR Sub-sec tions : Un its-I, II, III & IV.
3 .
Eac h Sub-section contains TWO questions each , carry in g T EN ma rks e ach .
4 .
Students have to atte mpt an y ONE ques tion from each Sub-section.
SECTION-A
Explain the following :
Q1.
Customer needs
Q2.
Societal Marketing.
Q3.
Distribution Channel
Q4.
Mass Marketing
Q5.
Product Positioning
Q6.
Pricing decisions
Q7.
Product life cycle
Q8.
Marketing Segmentation
Q9.
Packaging and labelling decision
Q10. 4Ps of product
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SECTION-B
UNIT-I
Q11. Discuss the components of Marketing Environment.
Q12. What do you understand by Marketing? Describe its nature and scope in today's
competitive environment.
UNIT-II
Q13. A) Differentiate between mass marketing and segmentation.
B) Explain the concept of Market Segmentation along with its need and strategies?
Q14. What is marketing mix? Explain its components.
UNIT-III
Q15. Briefly explain the steps of New Product Development Process. Illustrate with an
example.
Q16. Discuss the process for determining the price of product .What are different pricing
strategies a company can adopt?
UNIT-IV
Q17. Write short notes on the following :
A) Explain types of channel of distribution and factors affecting decision.
B) Explain physical distribution system and its components.
Q18. Discuss the merits and demerits of various components of product promotion.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 15 February 2021