Download PTU BBA 2020 Dec 3rd Sem 76656 Marketing Management Question Paper

Roll No.

Total No. of Questions : 18

Total No. of Pages : 02

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BBA (2018 Batch) (Sem.-3)

MARKETING MANAGEMENT

Subject Code : BBA-302-18

M.Code: 76656

Time: 3 Hrs.

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Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.

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4. Students have to attempt any ONE question from each Sub-section.

SECTION-A

Explain the following :

Q1. Customer needs

Q2. Societal Marketing.

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Q3. Distribution Channel

Q4. Mass Marketing

Q5. Product Positioning

Q6. Pricing decisions

Q7. Product life cycle

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Q8. Marketing Segmentation

Q9. Packaging and labelling decision

Q10. 4Ps of product

SECTION-B

UNIT-I

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Q11. Discuss the components of Marketing Environment.

Q12. What do you understand by Marketing? Describe its nature and scope in today's competitive environment.

UNIT-II

Q13. A) Differentiate between mass marketing and segmentation.

B) Explain the concept of Market Segmentation along with its need and strategies?

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Q14. What is marketing mix? Explain its components.

UNIT-III

Q15. Briefly explain the steps of New Product Development Process. Illustrate with an example.

Q16. Discuss the process for determining the price of Product. What are different pricing strategies a company can adopt?

UNIT-IV

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Q17. Write short notes on the following :

A) Explain types of channel of distribution and factors affecting decision.

B) Explain physical distribution system and its components.

Q18. Discuss the merits and demerits of various components of product promotion.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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