Download PTU BBA 2020 Dec 3rd Sem 76823 Marketing Management Question Paper

Download PTU ( I.K.Gujral Punjab Technical University (IKGPTU)) The Bachelor of Business Administration (BBA) 2020 December 3rd Sem 76823 Marketing Management Previous Question Paper

Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BBA (SIM) (2018 Batch) (Sem.?3)
MARKETING MANAGEMENT
Subject Code : BBASM-302-18
M.Code : 76823
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT ION-B cons ists of F OUR Sub-sec tions : Un its-I, II, III & IV.
3 .
Eac h Sub-section contains TWO questions each , carry in g T EN ma rks e ach .
4 .
Students have to atte mpt an y ONE ques tion from each Sub-section.
SECTION-A
Explain the following :
1.
Needs, wants and demand
2.
Product concept
3.
Societal marketing
4.
Criteria for successful market segmentation
5.
Packaging vs. unitization
6.
Components of a product
7.
Factors affecting distribution channel
8.
Integrated marketing communication
9.
Personal selling vs. sales promotion
10. Factors affecting distribution channel decision
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SECTION-B
UNIT-I
11. Define Marketing Management State and explain the importance of marketing
management in Indian economy.
12. Write short notes on following :
a) Societal marketing
b) Micro and macro environment
UNIT-II
13. Explain Targeting and Positioning. Why these are included in STP Process? What are the
different target market strategies?
14. Discuss 7Ps of services. How are they different from 4Ps of products and why?
UNIT-III
15. Explain the concept of PLC and discuss how it is related to the different stages of market
development.
16. Discuss various pricing techniques in detail.
UNIT-IV
17. Differentiate between following :
a) Physical distribution and channel management
b) Indirect and direct distribution channel
18. Discuss the role of personal selling and advertising in promotional industrial products.
How does it compare to consumer product promotion?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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