Download PTU ( I.K.Gujral Punjab Technical University (IKGPTU)) The Bachelor of Business Administration (BBA) 2020 December 3rd Sem 76824 Introduction To Service Industry Previous Question Paper
Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BBA (SIM) (2018 Batch) (Sem.?3)
INTRODUCTION TO SERVICE INDUSTRY
Subject Code : BBASM-303-18
M.Code : 76824
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT ION-B cons ists of F OUR Sub-sec tions : Un its-I, II, III & IV.
3 .
Eac h Sub-section contains TWO questions each , carry in g T EN ma rks e ach .
4 .
Student has to attempt any ONE que stion from ea ch Sub -section.
SECTION-A
Write briefly :
1.
Elements of mutual fund marketing.
2.
Core services of telecom & IT services industry.
3.
Factor Personal selling.
4.
Financial services industry.
5.
Nature of telecom & IT services industry.
6.
Problem of health services industry.
7.
Marketing Mix of financial services industry.
8.
Tangible services in tourism and travel services industry.
9.
Challenges of health services industry.
10. Meaning of Services.
1 | M- 76824
(S12)-325
SECTION-B
UNIT-I
11. Discuss the importance of service sector in India.
12. Discuss the classification of services. Also explain the implication of selling services.
UNIT-II
13. Give the overview of financial services industry. Discuss its scope and growth.
14. Elaborate the statement "financial services industry of India does not have smooth path
i.e. full of challenges"
UNIT-III
15. What are the opportunities and challenges of Health services industry of India?
16. Give the overview of Telecom IT services industry. Discuss its scope and growth.
UNIT-IV
17. Elaborate the statement "Tourism and travel industry of India does not have a smooth
path i.e. full of challenges"
18. Tourism and travel service industry is the backbone of the Indian service industry.
Discuss in detail.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
2 | M- 76824
(S12)-325
Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BBA (SIM) (2018 Batch) (Sem.?3)
INTRODUCTION TO SERVICE INDUSTRY
Subject Code : BBASM-303-18
M.Code : 76824
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT ION-B cons ists of F OUR Sub-sec tions : Un its-I, II, III & IV.
3 .
Eac h Sub-section contains TWO questions each , carry in g T EN ma rks e ach .
4 .
Student has to attempt any ONE que stion from ea ch Sub -section.
SECTION-A
Write briefly :
1.
Elements of mutual fund marketing.
2.
Core services of telecom & IT services industry.
3.
Factor Personal selling.
4.
Financial services industry.
5.
Nature of telecom & IT services industry.
6.
Problem of health services industry.
7.
Marketing Mix of financial services industry.
8.
Tangible services in tourism and travel services industry.
9.
Challenges of health services industry.
10. Meaning of Services.
1 | M- 76824
(S12)-325
SECTION-B
UNIT-I
11. Discuss the importance of service sector in India.
12. Discuss the classification of services. Also explain the implication of selling services.
UNIT-II
13. Give the overview of financial services industry. Discuss its scope and growth.
14. Elaborate the statement "financial services industry of India does not have smooth path
i.e. full of challenges"
UNIT-III
15. What are the opportunities and challenges of Health services industry of India?
16. Give the overview of Telecom IT services industry. Discuss its scope and growth.
UNIT-IV
17. Elaborate the statement "Tourism and travel industry of India does not have a smooth
path i.e. full of challenges"
18. Tourism and travel service industry is the backbone of the Indian service industry.
Discuss in detail.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
2 | M- 76824
(S12)-325
Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BBA (SIM) (2018 Batch) (Sem.?3)
INTRODUCTION TO SERVICE INDUSTRY
Subject Code : BBASM-303-18
M.Code : 76824
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT ION-B cons ists of F OUR Sub-sec tions : Un its-I, II, III & IV.
3 .
Eac h Sub-section contains TWO questions each , carry in g T EN ma rks e ach .
4 .
Student has to attempt any ONE que stion from ea ch Sub -section.
SECTION-A
Write briefly :
1.
Elements of mutual fund marketing.
2.
Core services of telecom & IT services industry.
3.
Factor Personal selling.
4.
Financial services industry.
5.
Nature of telecom & IT services industry.
6.
Problem of health services industry.
7.
Marketing Mix of financial services industry.
8.
Tangible services in tourism and travel services industry.
9.
Challenges of health services industry.
10. Meaning of Services.
1 | M- 76824
(S12)-325
SECTION-B
UNIT-I
11. Discuss the importance of service sector in India.
12. Discuss the classification of services. Also explain the implication of selling services.
UNIT-II
13. Give the overview of financial services industry. Discuss its scope and growth.
14. Elaborate the statement "financial services industry of India does not have smooth path
i.e. full of challenges"
UNIT-III
15. What are the opportunities and challenges of Health services industry of India?
16. Give the overview of Telecom IT services industry. Discuss its scope and growth.
UNIT-IV
17. Elaborate the statement "Tourism and travel industry of India does not have a smooth
path i.e. full of challenges"
18. Tourism and travel service industry is the backbone of the Indian service industry.
Discuss in detail.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
2 | M- 76824
(S12)-325
This post was last modified on 15 February 2021