Download PTU BBA 2020 Dec 4th Sem 77423 Business Research Methods Question Paper

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Total No. of Pages : 02

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Roll No.

Total No. of Questions : 18

BBA (2018 Batch) (Sem.-4)

BUSINESS RESEARCH METHODS

Subject Code : BBA-401-18

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M.Code: 77423

Time: 3 Hrs.

Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.

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2. SECTIONS-B consists of FOUR Sub-sections: Units-I, II, III & IV.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Students have to attempt any ONE question from each Sub-section.

SECTION-A

Explain briefly :

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1. Problem Identification
2. Need for Research Methodology
3. Maturation of Test Units
4. Sampling Frame
5. Primary data

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6. Observation methods
7. Nominal data
8. Comparative scaling
9. Cross tabulation
10. Types of research reports

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SECTION-B

UNIT-I

1. Explain the research process using suitable example.
2. Explain the factors affecting choice of research designs.

UNIT-II

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1. Describe the probability sampling techniques explaining the advantages and disadvantages of each method.
2. Explain sampling and non sampling errors.

UNIT-III

1. Describe the comparative scaling techniques.
2. State the guidelines for developing a good questionnaire.

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UNIT-IV

1. Explain the application of cross tabulation using MS-Excel
2. Describe the format of a report. What are the guidelines for writing a good report?

NOTE: Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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