Download PTU BBA 2020 Dec 4th Sem 77423 Business Research Methods Question Paper

Download PTU ( I.K.Gujral Punjab Technical University (IKGPTU)) The Bachelor of Business Administration (BBA) 2020 December 4th Sem 77423 Business Research Methods Previous Question Paper

Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BBA (2018 Ba tch) (Sem.?4)
BUSINESS RESEARCH METHODS
Subject Code : BBA-401 -18
M.Code : 77423
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT IONS-B cons is ts of FOUR Sub-sec tions : U nits- I, II, III & IV.
3 .
Eac h Sub-section contains TWO questions each , carry in g T EN ma rks e ach .
4 .
Students have to atte mpt an y ONE ques tion from each Sub-section.
SECTION-A
Explain briefly :
1.
Problem Identification
2.
Need for Research Methodology
3.
Maturation of Test Units
4.
Sampling Frame
5.
Primary data
6.
Observation methods
7.
Nominal data
8.
Comparative scaling
9.
Cross tabulation
10. Types of research reports
1 | M-77423
(S12)-633

---

SECTION-B
UNIT-I
11. Explain the research process using suitable example.
12. Explain the factors affecting choice of research designs.
UNIT-II
13. Describe the probability sampling techniques explaining the advantages and disadvantages
of each method.
14. Explain sampling and non sampling errors.
UNIT-III
15. Describe the comparative scaling techniques.
16. State the guidelines for developing a good questionnaire.
UNIT-IV
17. Explain the application of cross tabulation using MS-Excel.
18. Describe the format of a report. What are the guidelines for writing a good report?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
2 | M-77423
(S12)-633

---