Download PTU BBA 2020 Dec 4th Sem 77431 Consumer Behaviour Question Paper

Download PTU ( I.K.Gujral Punjab Technical University (IKGPTU)) The Bachelor of Business Administration (BBA) 2020 December 4th Sem 77431 Consumer Behaviour Previous Question Paper

Roll No.
Total No. of Pages : 02
Total No. of Questions : 18
BBA (SIM) (Sem.?4)
CONSUMER BEHAVIOUR
Subject Code : BBASM-403-18
M.Code : 77431
Time : 3 Hrs. Max. Marks : 60
INST RUCT IONS T O CANDIDAT ES :
1 .
SECT ION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2 .
SECT IONS-B cons is ts of FOUR Sub-sec tions : U nits- I, II, III & IV.
3 .
Eac h Sub-section contains TWO questions each , carry in g T EN ma rks e ach .
4 .
Students have to atte mpt an y ONE ques tion from each Sub-section.
SECTION-A
Explain the following ;
1.
Positive and negative motivation
2.
Dynamics of perception.
3.
Factors influencing cognitive dissonance
4.
Attribution theory
5.
Self image
6.
Factors affecting the target audience's reception of a communication.
7.
Elaboration Likelihood model.
8.
Baby boomers
9.
Consumer involvement theory.
10. Elements of perception.
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SECTION-B
UNIT-I
11. What do you mean by diversity in consumer behaviour? List various determinants of
individual consumer behavior.
12. Write short notes on following :
a) Buyer motives
b) Factors influencing consumer purchase behaviour.
UNIT-II
13. Describe how behavior can precede or follow attitude formation from the perspective of
cognitive dissonance theory, attribution theory, and self-perception theory.
14. Describe elements of concept of self. Highlight the relationship between these elements and
those of brand personality.
UNIT-III
15. a) Identify the consequence of regional and geographic subcultures.
b) Discuss the effect of family life cycle stages on consumer behaviour.
16. Briefly discuss the types of social-class categories. Explain the three broad measures of
social class.
UNIT-IV
17. What is consumer adoption process? What factors influence the consumer adoption
process? What is the role of Chasm in the process?
18. Discuss any 3 models of consumer decision making.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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