Download PTU BBA 2020 Dec 4th Sem 77431 Consumer Behaviour Question Paper

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Roll No.

Total No. of Questions : 18

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Total No. of Pages : 02

BBA (SIM) (Sem.-4)

CONSUMER BEHAVIOUR

Subject Code : BBASM-403-18

M.Code: 77431

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Time: 3 Hrs.

Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTIONS-B consists of FOUR Sub-sections: Units-I, II, III & IV.

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3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Students have to attempt any ONE question from each Sub-section.

SECTION-A

Explain the following :

1. Positive and negative motivation

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2. Dynamics of perception.
3. Factors influencing cognitive dissonance
4. Attribution theory
5. Self image
6. Factors affecting the target audience's reception of a communication.

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7. Elaboration Likelihood model.
8. Baby boomers
9. Consumer involvement theory.
10. Elements of perception.

SECTION-B

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UNIT-I

1. What do you mean by diversity in consumer behaviour? List various determinants of individual consumer behavior.
2. Write short notes on following :
   1. Buyer motives
   2. Factors influencing consumer purchase behaviour.

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UNIT-II

1. Describe how behavior can precede or follow attitude formation from the perspective of cognitive dissonance theory, attribution theory, and self-perception theory.
2. Describe elements of concept of self. Highlight the relationship between these elements and those of brand personality.

UNIT-III

1. 1. Identify the consequence of regional and geographic subcultures.

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   2. Discuss the effect of family life cycle stages on consumer behaviour.
2. Briefly discuss the types of social-class categories. Explain the three broad measures of social class.

UNIT-IV

1. What is consumer adoption process? What factors influence the consumer adoption process? What is the role of Chasm in the process?

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2. Discuss any 3 models of consumer decision making.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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