Download OU BA 2017 3rd Year 1491E Journalism Question Paper

FACULTY OF ARTS

B.A. III - Year Examination, March / April 2017

Subject: Journalism

--- Content provided by‍ FirstRanker.com ---

Paper - III

Journalism (Advertising and Public Relations)

Time: 3 Hours Max. Marks: 100

PART - A (5x5 = 25 Marks)

Note: Answer the following.

--- Content provided by‌ FirstRanker.com ---

1. a) Marketing

   OR

   b) Role of Advertising for marketing
2. a) Account executive

   OR

   b) Outdoor advertising
3. a) Product analysis

   OR

   --- Content provided by‌ FirstRanker.com ---

   b) Market Research
4. a) House Journal

   OR

   b) News letter
5. a) Public Sector

   OR

   b) PIB

--- Content provided by‍ FirstRanker.com ---

PART - B (5x15 = 75 Marks)

Note: Answer all questions

6. a) Define advertising. Explain the social relevance of advertising in the Indian Society.

   OR

   b) Discuss the social and economic effects of advertising.
7. a) Discuss with examples the advantages and disadvantages of using electronic media for advertising.

   OR

   --- Content provided by FirstRanker.com ---

   b) Describe the structure of an advertising agency and explain the functions of Account Executive and Creative Director in detail.
8. a) Advertising Campaign Planning is an important and integral part of a product launch. Design a campaign for launching a new Ketchup – Belmont. Identify objectives, target audiences, media mix and messages.

   OR

   b) Prepare an advertising copy for a new mobile phone, with all elements (headline, slogan etc) in its layout.
9. a) Define Public Relations. Discuss the nature and scope of PR, its purpose and role in developing countries.

   OR

   b) Discuss in detail the tools used by PR for effective communication.

--- Content provided by‌ FirstRanker.com ---

10. a) Discuss the functions of media units of Government of India as public information disseminating agencies.

    OR

    b) Discuss the role of PR in public and private sector organizations.

****

www.FirstRanker.com

--- Content provided by⁠ FirstRanker.com ---